Theory Creative Concepts

Theory Creative Concepts Creative Director & Consultant - Graphic Design, Marketing, Online & Social Media Marketing, Web Dev

Theory Creative Concepts grew out of the various freelance work I had been doing dating back to sometime in 2001. I specialize in small business start-ups and branding but am in no way limited. I’ve been fortunate, for the last 20 years, to work with many influential people and companies in Florida and across the country either as an in-house or contracted designer, marketing and/or creative direc

tor. More recently, I have combined my creative endeavors as Theory Creative Concepts in order to bring together fine art, retail, freelance, consulting and just about anything a customer needs brought to life.

Print and Digital Invitation project — the composite image is a complex mutiple of individual images, layers, and blendi...
04/13/2022

Print and Digital Invitation project — the composite image is a complex mutiple of individual images, layers, and blending modes. Normally a failry standard project, but this was a super rush job, international and the client left creative entirely up to me... In other words, it had to be right the first time. Nailed it.

Sketchy. I’m running out of work on my phone...need to sync some new stuff tonight
07/19/2020

Sketchy. I’m running out of work on my phone...need to sync some new stuff tonight

I’m going through Miami Brow Bar’s new website, looking for the last little tweaks in order to finalize everything on th...
07/14/2020

I’m going through Miami Brow Bar’s new website, looking for the last little tweaks in order to finalize everything on the front-end.

The project started out as an emergency landing page and failed site recovery after communication issues with the previous agency allowed the original site to lapse it’s hosting plan. Multiple web crawls weren’t able to recover much more than an empty shell.

It’s been completely redesigned, rewritten and revitalized per the client’s direction. The new site is integrated with Mail Chimp, Google Analytics, Square Appointments and has a multi-post type Blog section for updates and future articles.

For what was a somewhat standard build, it took much longer than we had originally expected. Manuela’s patience and persistence kept things moving smoothly as the world seemed to fall down around us, plus her prolific Instagram content creation helped with fresh ideas as the original plan expanded to multiple pages to improve user experience. I think it came together perfectly and will assist her lead gen and scheduling goals as Miami Brow Bar continues to grow - it’s already one of Florida’s top permanent makeup salons. 💋👁🌴 @ Coral Gables, Florida

This digital billboard is going to look great when lit up
11/16/2019

This digital billboard is going to look great when lit up

Headphone fix FAIL.
10/09/2019

Headphone fix FAIL.

Sketches for Body by Anna Lissa
09/27/2019

Sketches for Body by Anna Lissa

Fallon’
09/27/2019

Fallon’

Setting up the store for crytheraven.com. Excited to get back into the world of e-commerce again. Stay tuned. Get ready ...
07/05/2019

Setting up the store for crytheraven.com. Excited to get back into the world of e-commerce again. Stay tuned. Get ready to fill that shopping bag

C2 final logo design
06/11/2019

C2 final logo design

Sketchbook Series  #3
06/11/2019

Sketchbook Series #3

Address

Fort Lauderdale, FL
33301, 33304-33306, 33308-33309, 33312-33313, 33315-33316, 33334, 33394

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