Dealer Insights

08/25/2026

Wish you could ask Claude why your leads are down and It pull the answer straight from your own store data?

Well as of today you can. Dealer Insights now has an MCP connector, which means your numbers plug directly into Claude and any other assistant that speaks the standard.

No more emailing whoever pulls the reports and waiting three days for a number with no context. Ask, get it, ask the next one immediately. Find what's quietly broken, dig into why, build a visually appealing report you can send to your team before the meeting starts.

Every store. Every vendor. Top down.

Included with your Dealer Insights membership.

Dealer Insights now connects directly to Claude. Ask your full analytics engine plain-English questions and get answers in seconds, no dashboard required.

08/18/2026

A 25-question checklist, all six categories, nothing held back and nothing gated.

Each item is a plain question with the exact spot in Google Ads to
find the answer: Are calls counted as real lead conversions or just raw clicks? Is your store's own
name defended in search? Is anyone actually watching used-vehicle coverage?

Print it, bring it to your next agency meeting, and see how quickly the answers come. If more than a
handful come back "I do not know," that tells you something on its own.

Want us to run it for you on your real account? Free, using your real numbers:

A free, no-obligation audit of your dealership's ad accounts. 25+ checks on your real data. We don't run ads and we don't want your ad budget — we're the scorekeeper.

08/11/2026

The best audit we ran this year found almost nothing wrong, and the dealer was thrilled.

He'd called because something felt off. We checked everything: tags, key events, the path from click to CRM. It came back clean. He renewed with his agency the next week, with proof instead of hope.

That's what a scorekeeper is for. We don't run ads and we don't want the ad budget. We tell you the truth whether it's good news or bad. If your account is clean, you get to hand your agency the receipts and say "nice work." If it's not, you finally know.

Free either way, using your real numbers:
https://www.dealerinsights.com/free-audit

08/04/2026

Here is a question worth sitting with: how much of your budget is buying customers who were already coming to you?

When someone searches your store by name, they already picked you. That click is cheap and it converts like crazy, so it makes your whole monthly report look great. The catch is that the number is an average, and those easy "already coming in" conversions pad it. The campaigns actually working to reach new shoppers get buried inside the same blended figure.

In one anonymized account, 41% of the monthly budget, about $9,240, was going to brand clicks. Pull brand out and the reported $41 cost per lead conversion was really $78 for genuinely new business. Same account, same month.

Brand spend is not the enemy. Competitors bid on your name, and defending that spot is real. Unexamined brand spend is the problem, and you do not have to change a thing to look at it. You just have to know your split.

We separate it out for free, using your real numbers:

Brand campaigns make every dealership ad report look great. Here's how to measure what they really add, and the brand vs non-brand split your report never shows.

07/04/2026

Happy 4th and a big thank you to all of those who protect our freedom in this wonderful country!

06/24/2026

✨ New in the Dealer Insights app: the Monthly KPI Scorecard.

It's the one monthly read that answers the questions every dealer is asking — in plain English — and ends with an Action Plan you can actually run.

Most dealers open a marketing report, scroll past 30 charts, and still can't answer the one thing that matters: is this working? Are my leads converting or just clicking? Are my CTAs pulling their weight? Is my SEM budget earning its ROAS? Is my SEO bringing in real business?

The Scorecard answers all of it — then hands you your top moves, ranked. No logging in. No decoding charts. Just what's working, what isn't, and what to do next.

👉 Swipe through the 4 questions, then ask yourself: which one can't you answer about your store today?

Stop hoping your marketing works. Start knowing.

💬 DM me anytime
📞 469-708-9550
📧 [email protected]
🌐 dealerinsights.com/fbsocial

06/22/2026

I learned something building marketing reports for car dealers.

Every vendor shows up with their own ruler.

Your SEM vendor counts clicks. Your social vendor counts impressions. Your SEO vendor counts rankings. Each one hands you a scorecard that makes them look like the hero.

Here's the problem: if every vendor measures with a different ruler, you can't compare any of them. You're just trusting that each one graded the test fairly. And they're the ones holding the red pen.

So we built one score, and we measure every vendor against the same ruler: the ASC Standard. Form submissions, phone calls, VDP views — the actions that actually put a buyer on your lot. Weighted by what matters to you, not what flatters them.

When you hold everyone to one shared standard, the truth shows up fast. Some vendors earn their check. Some don't.

Here's my question: if you measured every vendor against the same ASC Standard tomorrow, who would still be standing?

💬 DM me anytime
📞 469-708-9550
📧 [email protected]
https://dealerinsights.com/fbsocial

06/21/2026

The best dads and the best dealers have a lot in common: they keep their word, show up early, and never let the numbers lie.
Happy Father's Day to the dads who taught us how it's done.

Honoring the dads who built the business. 😀

06/10/2026

NEW FEATURE for dealers 👀

You got 88 leads from one of your ad campaigns last month. But do you know which campaigns actually bring in the leads that turn into sales? Or are you just hearing that clicks and impressions are "up" — while your sales slip below last month's?

Our new Lead Conversion Breakdown shows you every campaign, broken all the way down:

✅ The MIX — leads split by form, chat, voice, and video
✅ The SPEND — spot the campaign eating budget for a handful of real leads, then shift those dollars to the ones already producing
✅ The ISSUES — catch the small breaks (wrong number on the ad, a broken chat window) quietly costing you leads

And every lead conversion is a real ASC event — a form, a call, a chat. Actual buying intent, not vanity numbers.

Want the 12 questions every dealer should ask before writing another vendor check? Comment "Checklist" 👇

💬 DM us for more information
📞 469-708-9550
📧 [email protected]
🌐 https://dealerinsights.com/fbsocial