08/31/2026
A post of yours goes viral - 40,000 views, 600 new followers- your phone will not stop. Then you check the booking calendar and nothing moved.
The 40,000 people perhaps watched a funny 20 seconds, and none of them were looking for a room in your town, on a weekend in October, at your rate. The algorithm sent them your content because this post was funny. This is where reach and intent are different things, and only one of them pays.
Now, you suddenly picked up 600 followers who came for the funny thing you did. Your next post about fall availability goes out to a bigger audience that couldn't care less; your algorithm notices the drop in attention, and suddenly your numbers look worse than they did before. Into 200 view jail. Same work, but a much weaker result.
The higher cost is what it does to you. A post that goes big is exciting, but it means next month you need to chase it again. Is that a month not spent on the email list, the booking page, or the 40 guests already on the books?
Remember, the effort put forth for a viral video and maintaining that presence can be a full-time endeavor, and unless you are a monetized content creator, the number that matters most is not views - it's how many people click through to book your rooms. Quality over quantity, targeting over virality.
