05/29/2026
There are two kinds of search now, and your business needs to be ready for both. Google is still where most people start, so traditional SEO still matters. But a growing number of customers are asking AI tools like ChatGPT and Claude for recommendations instead. That is where GEO comes in, short for Generative Engine Optimization. It is how you make sure AI-powered search can find your business and pass it along when people ask. If you focus on only one, you are leaving the other half on the table. Need to know more, view link in comments.