08/14/2026
Say hello to the new Rapp Creative Studio logo.
A good mark almost never arrives finished. You start with a concept, build a version, look at it, change one thing, look again. Repeat until you stop wanting to change anything. Not because you're sick of it, but because it's finally standing on its own.
That's the part nobody sees, so I documented it. The new post walks through how this mark came together, what actually belongs in a brand identity system beyond the logo itself, and why all of that needs to be sorted before anyone starts designing a website.
Also included a handful of other logos I've designed, because the right mark for one business would be completely wrong for another.
https://creative.henrirapp.com/insights/logo-design-for-websites/
