Our Town America

10/22/2026

What can a well-timed birthday offer do?

In one Birthday Postcard campaign, Izumi mailed 8,400 postcards and generated:

📬 8,400 postcards mailed
🎁 526 redemptions
📈 6.3% redemption rate
💰 $44,600 in sales

The takeaway? Relevant timing and a compelling reason to visit can turn a simple postcard into measurable customer activity.

Birthday marketing gives businesses a natural opportunity to reconnect with customers and give them a reason to come back.

Learn more about Birthday Postcard campaigns: https://www.ourtownamerica.com/birthday-program/

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10/21/2026

A birthday gives customers a reason to celebrate—and businesses a reason to reconnect.

Birthday marketing isn’t just about sending a discount. A timely offer can bring an existing customer back through the door, create a positive brand moment, and encourage another purchase or visit.

And because the message is connected to something personally relevant, it feels different from an everyday promotion.

Right message. Right moment. Another reason to return.

Learn more about birthday postcard campaigns: https://www.ourtownamerica.com/birthday-program/

10/19/2026

A Special Holiday Welcome. A New Opportunity for Your Business.

This December, Our Town America is bringing a little extra holiday excitement to our proven New Mover Program!

Our Holiday Special Edition Envelope gives local businesses a unique opportunity to introduce their brand to new residents as they settle into their communities and discover their new local favorites.

✨ Limited-edition holiday envelope
🎄 December-only mailing
🎁 $2,500 Holiday Giveaway for new movers
📍 One business per category, per ZIP Code

New neighbors are moving in. Make sure your business is part of their welcome!

Find New Movers in Your Area! See how many new families your business could be reaching: https://www.ourtownamerica.com/new-mover-zip-codes/

10/16/2026

Not all direct mail is created equal. And not every business needs the same strategy.

The most effective direct mail campaigns start with one important question: Who are you trying to reach?

Whether your goal is to build awareness across an entire neighborhood, reach a specific customer demographic, reconnect with customers on their birthdays, or introduce your business to new residents, the right audience makes all the difference.

At Our Town America, we believe successful direct mail isn't just about getting your message into mailboxes. It's about reaching the right households, with the right offer, at the right time.

EDDM. Targeted Postcards. Birthday Mail. New Mover Marketing. Each serves a different purpose, and understanding those differences is key to building a smarter local marketing strategy.

The takeaway? Don't start with the mailing. Start with your marketing objective.

Explore our direct mail solutions: https://www.ourtownamerica.com

10/14/2026

The holidays are busy and so are your customers’ inboxes.

Direct mail gives local businesses another way to get noticed, stay top-of-mind, and put a timely offer directly into customers’ hands.

From starting early to creating the right offer, our latest blog shares ways to make your holiday direct mail count.

👉 Read the full article: https://www.ourtownamerica.com/2026/10/07/holiday-direct-mail-local-businesses/

Discover how local businesses can use holiday direct mail to stand out, drive action, and stay top-of-mind during the busy holiday season.

10/12/2026

The holiday rush isn’t the time to start planning your marketing. It’s the time your campaign should already be working.

Consumers are making plans, looking for offers, choosing where to dine, and deciding where to spend their holiday dollars.

Getting your message in front of them early gives your business a better chance to stay top of mind when those decisions happen.

Plan early. Time it strategically. Make the season count.

Start planning your holiday direct mail campaign: https://www.ourtownamerica.com/new-mover-zip-codes/

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10/09/2026

💡 Questions about direct mail? We’ve got answers.

How does New Mover Marketing work? What’s the difference between targeted postcards and EDDM? How do you choose the right ZIP Codes? Can direct mail results be tracked?

We’ve brought answers to these questions—and many more—together in one place.

Our new FAQ page is designed to help business owners better understand their direct mail options, how different campaigns work, and what to consider when building a strategy.

👉 Have a question? Start here: https://www.ourtownamerica.com/faq/

10/08/2026

More than 6 million Americans move each year—and every move creates a new set of local buying decisions.

New residents need new restaurants, healthcare providers, home services, retailers, auto care, and more. For local businesses, knowing how many households are moving into your market can help turn that opportunity into a measurable strategy.

That’s why we make local new mover data easy to explore—right down to the ZIP Code.

What does the opportunity look like in your market? Check your ZIP Code and see how many new movers are arriving each month: https://www.ourtownamerica.com/new-mover-zip-codes/

10/07/2026

A discount isn’t automatically a good offer.

The strongest offers give customers a compelling reason to take the first step—whether that’s a complimentary service, a valuable upgrade, a gift certificate, or an incentive that makes trying a new business feel easy.

The goal isn’t just redemption. It’s creating the first experience that can lead to the second, third, and tenth visit.

Learn what makes an offer effective and why it matters in local marketing: https://www.ourtownamerica.com/2026/03/10/why-offers-matter-in-local-marketing/

09/30/2026

A new homeowner may know the address but they’re still getting to know the house.

How old is the HVAC system? When was it last serviced? Who handles plumbing emergencies? Which local company can they trust when something needs attention?

For home service businesses, reaching homeowners early creates an opportunity to build familiarity before that first service call is needed.

Be known before they need to search.

Check category availability and new mover opportunities in your ZIP Code: https://www.ourtownamerica.com/new-mover-zip-codes/