Blended in Cincy

06/01/2022

One of the important elements in the funnel Content Hierarchy Framework is pain points.

In simple terms, pain points are specific problems or obstacles encountered by your prospective customers/clients. Although pain points may be viewed as simple problems, you can break it down into five main categories:

🎯 Struggling Pain Points

Prospective clients who are having a difficult time with their current situation in terms of financial, health or relationship, and are hoping that they can make a change for the better in that part of their life.

🎯 Financial Pain Points

Prospective clients realized that their current provider/solution/products are way too expensive and are draining their resources. They are looking to find a solution to bring down their expenses.

🎯 Process Pain Points

Prospective clients want to improve and optimize their current internal processes for more productivity and effectiveness.

🎯 Current Solution Pain Points

Prospective clients are unhappy with their current solution provider and are exploring better options to solve their problems.

🎯 Support Pain Points

Prospective clients are unhappy with the support they are receiving, they are sourcing for a more responsive support.

The above list of pain points I have highlighted will give you a better understanding of what you can to include on your funnel page in order to show you understand what the key problem they are having is. Get them thinking “Ah, they understand me!” ❤️

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05/17/2022

The ADA and Universal Design: How to Talk to Your Clients About Why Website Accessibility Matters

In the first article, “Why Do We Develop Accessible Web Experiences?” I discussed the “why” of accessible digital design. In “Building a Better Blueprint,” I covered creating personas, user journeys, sitemaps, and wireframes consistent with universal design principles. In “ARIA: 5 Best Practices for Screen Readers and Other Assistive Devices,” I shared techniques for making web experiences accessible for screen readers and other assistive devices.

There are many reasons to consider accessibility in your website design. One is the ADA. Read on for more reasons.

05/07/2022

Wix vs WordPress (2022): Which Should You Use for Your Site?

When comparing Wix vs WordPress, it’s clear that the two are very different tools. One is a site builder designed for beginners to create simple websites. The other is a powerful CMS with a much steeper learning curve. But when you’re designing your first site, it might not be clear which one is best suited for the task. It’s an important choice to make. You need to take into account what features each has, how well it will scale as your website gets more visitors, and how much it will ultimately cost.

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Start Learning JavaScript: Why You Should & How to Do It for Free Author Nick Schäferhoff Filed Under Development Published April 22, 2022 No Comments Start the conversation Do you want to start learning JavaScript but don’t know how or where to begin? In this post, we will give you the guidance ...