Iconic Details, Lola VonRoda

Iconic Details, Lola VonRoda Hi, I’m Lola! I like to ask: If I put you into a blender (with no pain or suffering), and juiced you—what would come out? Let’s talk! Message me or book a call.

Branding + Interiors | Identity-Focused, Bespoke Service, Designer Aesthetic & Iconic Results | Are you living be default or design? | Call Me ~ When it needs to be iconic ✨️ I’m an identity-focused brand strategist—which is a fancy way of saying: I see your ultimate potential, capture it, and infuse it into every detail of your business and brand. An 🫖 afternoon tea or an 🍸 espreso martini? That

juice is what I call your "iconic essence." We then infuse and use it to create a brand that feels like you, attracts your ideal clientele like magic, and scales with stretch marks. My work is about AMPLIFYING who you are, what you do and how you do it. It's not about "fixing" you or your business. I believe branding is something to BE, not something to do. With over a decade of experience, I’ve partnered with 100+ brands, visionaries, muses, and iconic authorities to launch, elevate, and expand their identities. Working with me is a life-altering experience, not an expense. My work is 100% customized, inspired by you, my client and muse. I believe every business and individual is unique and deserves a uniquely tailored support and service. I spent years trying to hide my freak-ish-ly accurate intuition, fitting into industry standards that diluted my magic. Let's just say it led to one hell of a phoenix- journey in 2022. Moving across the country, new hairstyle, new name, and mystic mark tattoos. So if you’re stuck in the box, sick of hustle culture, tired of diluting your brilliance and ready to be free— Call me. I bring keen intuition, obsessive attention to detail, a passion for symbolism, and a luxury-level aesthetic to uncover what makes you—and your brand—unforgettable.

💭 I'll leave you with these questions to ponder:

✨ Is your branding by default, or by design?
✨ What would it be like to be fully you—unapologetic, self-defined, full voice, full authority, seen, heard, appreciated, and referred?
✨ Are you ready to stop using F-words like Free, Friend, and Fiverr—and go designer?

🖤 Ready to step into your iconic era? Let’s make your brand ICONIC!

Teaser! I can't wait to share all the details of this project with you. ✨️YOUNG SKOCHELLA thank you for being so I C O N...
08/12/2026

Teaser! I can't wait to share all the details of this project with you.

✨️YOUNG SKOCHELLA thank you for being so
I C O N I C

👃Let's talk signature scents ✨️Do you have one?If you or your business were a fragrance what would you be... and why? . ...
08/09/2026

👃Let's talk signature scents ✨️

Do you have one?

If you or your business were a fragrance what would you be... and why?
. .

If Iconic Details were a smell, scent, or fragrance it would be: Teakwood!

Its warm, rich, woody, musk, smoky...

Its both masculine and feminine...

Its sultry, sophisticated, and serene...

I just love the smell and it totally sets the mood for the type of people I want to work with and the creatice work I love to do.

✨️Style has more power than just looking good✨️At White House Black Market we called this a "wrist party" ~ I call it "S...
08/08/2026

✨️Style has more power than just looking good✨️

At White House Black Market we called this a "wrist party" ~ I call it "Stylish Intention."

"Hey the owners need you to design and source a full model unit (entry, kitchen, living room, bedroom, bathroom) make su...
08/06/2026

"Hey the owners need you to design and source a full model unit (entry, kitchen, living room, bedroom, bathroom) make sure everything can be delivered in 48 hours, and send the FFE to them by end of day for approval"

🪄YOU GOT IT!

Here's a teaser...
Ill post all the details when everything is on place.

What a day 😅

I apologize I've been MIA 🥰I recently took on a new project thats been more full time, a chaotic dumpster fire, AND a dr...
07/18/2026

I apologize I've been MIA 🥰

I recently took on a new project thats been more full time, a chaotic dumpster fire, AND a dream opportunity all at the same time 😅

You know I love design but did you know I also love real estate too?

I've stepped back into an old skill set of mine and become the onsite Property Manager for a building in Wicker Park.

Not only do I get to work with one of my best friends, this new work also aligns me with even more design opportunities ✨️

I was first brought in to consult on the interior design of this property and then one thing lead to another and now I'm having my cake and eating it too.

Not only do I get to find a little stability with this gig but its also gifted me a portfolio of projects and properties to be the in house designer for: new brands, new websites, property marketing, interior design... it's kind of incredible! A charcuterie of all my favorite things really!

That said, the last 30 days - Mercury Retrograde had its way with this new opportunity in more ways than one.

After getting my barings more and more every day, sage-ing the sh*t out of the building, and adding a few crystals for protection... the chaos seems to be dissipating...

I really like the people I'm wprking with and meeting so its fun but I also miss working from home with the cats.

During this time Ive still been managing my brand projects: New signs for an acupuncture client, new websites for a PR company and my DJ client, consulting for an Arts Org...

Little to sag Ive been drowning in bliss 😂

I'm back now!
Mercury Retrograde ends on the 23rd!
Life is good!
Chaos breads new-ness and amazing opportunities!

I'm exhausted, grateful, and cant wait to catch up with everyone.

🥰 Please reach out ~ Let's connect!

If you have projects for me, please don't hesitate to reach out, now that things are calming down, lets get back to what we do best and make things ICONIC!

~ Lola

Nothing beats a rooftop view 😍
06/10/2026

Nothing beats a rooftop view 😍

My little helper... bringing me toys 🤭
05/22/2026

My little helper... bringing me toys 🤭

🪄 This week I'm working on some amazing projects:*I just presented the design concepts for a new logo and brand identity...
05/19/2026

🪄 This week I'm working on some amazing projects:

*I just presented the design concepts for a new logo and brand identity for a PR Agency and they loved the direction! Now I just need to export all the file types so they can use it.

*Refining a clients Success Tracker to include a press kit, event calculator, and event planning tabs.

*Joining forces with a strategic partner to support a local coffee shop with their brand expansion. This one especially fun because it's not your average coffee shop and there is amazing potential for unique and abstract branding. Making the coffee the start of the show vs the cafe. It will be fun to speak with them!

*A weekend office makeover. A past muse found a new office space and we are doing a weekend reno! We have full approval from the property owner, all hands on deck, and all the moving pieces to make this epic. I'm most excited for the ceiling decor as this client offers acupuncture and other treatments that have patients looking up from the table. We're going bold on the ceiling is all I can say!

What are you up to this week?

Anything I can support you with?

💌 Send me a message: Do you have a pitch deck that needs a Lola-lift, a website that needs a refresh, a room that needs a makeover ~ I've got you!

~ Lola

Dragon 🐈‍⬛️ My assista-cat 💛
04/30/2026

Dragon 🐈‍⬛️ My assista-cat 💛

REST | RESET | RECHARGE Why? Because Lola said so!Alright my CEOs, founders, visionaries and muses...I know it goes agai...
04/29/2026

REST | RESET | RECHARGE
Why? Because Lola said so!

Alright my CEOs, founders, visionaries and muses...

I know it goes against your nature...

I know you want to go-go-go and do-do-do...

*but* after multiple conversations about this in the past 24 hours its time for a public announcement and permission for you to take a B R E A K.

Yes ~ Do as I say!

You just finished that launch...

You just wrapped up that event...

You're done with that thing on Monday...

Right... So here's what I need you to do... PLAN A RESET!

I often refer to this as "Identity Maintenance"

What are those things that help you to reset your energy, creativity, productivity, and mind?

Mine:

- Restocking the fridge

- Doing the laundry

- Buying a new book

- Refilling my tea drawer

- Taking a mid-day nap (Gasp!)

Here's the thing.

We are not steam engines with infinite power systems.

We are like tides with ebs and flow.

Aleka Thorvalson, CPC, PCC calls is the Inhale and the Exhales.

If you have been "exhaling," pushing, powering through... welp... it's time to RECHARGE with a bit of an inhale. An intentional break.

If you charge your phone every night... why are you not charging your mind, creativity, and productivity.

THIS IS YOUR LOLA SAID SO:

- Plan a break!

- Plan a day!

- Plan an afternoon!

Disconnect
Reflect
Restock
Recharge

Then get back at it!

I am so proud of each of you. The work you are doing is amazing. The work you are creating is incredible.

NOW GO TAKE A BREAK SO YOU DON'T BRUN OUT!!!

Sent me a note.
Whisper in a DM.
Comment below for accountability.

YOU CAN'T CREATE FROM EMPTY!!!

Ok. That's All.

Address

Chicago, IL

Alerts

Be the first to know and let us send you an email when Iconic Details, Lola VonRoda posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Iconic Details, Lola VonRoda:

Shortcuts

Share