Transparency has never been more important than it is today. Consumer demand for better information about their products is a transformational force impacting all corners of the CPG ecosystem, leading to new regulations, industry initiatives, and increased focus on delivering solutions that are both meaningful and sustainable. Label Insight was founded by two brothers who experienced this need fir
st hand. Seeking to help their own father maintain a better diet, they began collecting information from products labels in their local grocery store, and quickly realized their own challenge impacted everyone who buys and uses packaged goods. Over time, this mission has evolved to create a unique technology that powers value across a broad spectrum of transparency market segments and a diverse ecosystem of transparency business and systems. Label Insight’s mission is Solving Transparency, and it's based on the idea that rich, complete product data can deliver tangible business results to those wrestling with the challenges of product transparency. We call this Transparency ROI, and it's why we think Transparency Matters� more today than ever. Our solution - like a prism, transforms the “white light” of information on product packaging into an infinite spectrum of deep and complete data for each of the more than 400,000 products in our platform. Ingredients, nutrients and claims are analyzed and enriched with over 17,000 attributes such as ingredient origins, sustainability practices, specialty diet eligibility, and many more attributes too vast or complex to include on physical labels. The versatility of this data has enabled us to power solutions for many CPG Brands like Unilever and ConAgra, and across the markets for transparency - through our relationship with the FDA the USDA we’re helping to better define what “healthy” means for consumers. We power Health & Wellness initiatives for retailers like Target & Meijer. We enable advanced research at academic institutions, such as studying the salt content of our food supply at UNC, build market leading products for analytics providers like Nielsen to explore the relationship of product attributes to consumer buying behaviors, and consumer technology & ecommerce companies leverage our data to create compelling search and browsing experiences for their users. In each case, our data enables these stakeholders to unlock the value of transparency through accurate and complete product data at scale.
