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๐ŸŒ Bringing Made in Italy to the world.

๐…๐ซ๐ข๐๐š๐ฒ ๐…๐จ๐จ๐ ๐๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ ๐ˆ๐ง๐ฌ๐ข๐ ๐ก๐ญ ๐ŸŒWhy Does Made in Italy Command a Premium Abroad? ๐Ÿ‡ฎ๐Ÿ‡นIt's not just the Italian flag.Research...
10/09/2026

๐…๐ซ๐ข๐๐š๐ฒ ๐…๐จ๐จ๐ ๐๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ ๐ˆ๐ง๐ฌ๐ข๐ ๐ก๐ญ ๐ŸŒ

Why Does Made in Italy Command a Premium Abroad? ๐Ÿ‡ฎ๐Ÿ‡น
It's not just the Italian flag.

Research on consumers shows that origin, authenticity and reputation can influence how much people are willing to pay for Made in Italy products.

In one study, the most frequently reported willingness-to-pay premium for Made in Italy products was 10โ€“30%, with food showing particularly strong premiums.

And research comparing consumers in Italy, the U.S. and China found another interesting signal: the more authentically Italian a food product was perceived to be, the higher its reputation and willingness to pay - with PDO Made in Italy products achieving the highest willingness to pay in the experiment.

So the premium isn't simply about where a product comes from.

It's about what that origin represents to the consumer.

Results refer to specific consumer studies and should not be interpreted as a universal price premium for every Made in Italy product.

๐–๐ก๐š๐ญ ๐‡๐š๐ฉ๐ฉ๐ž๐ง๐ฌ ๐ˆ๐Ÿ ๐˜๐จ๐ฎ๐ซ ๐๐ž๐ฌ๐ญ-๐’๐ž๐ฅ๐ฅ๐ž๐ซ ๐’๐ฎ๐๐๐ž๐ง๐ฅ๐ฒ ๐’๐ž๐ฅ๐ฅ๐ฌ ๐“๐ฐ๐ข๐œ๐ž ๐š๐ฌ ๐Œ๐ฎ๐œ๐ก? ๐Ÿ“ˆA successful product can create a new sourcing challenge...
10/07/2026

๐–๐ก๐š๐ญ ๐‡๐š๐ฉ๐ฉ๐ž๐ง๐ฌ ๐ˆ๐Ÿ ๐˜๐จ๐ฎ๐ซ ๐๐ž๐ฌ๐ญ-๐’๐ž๐ฅ๐ฅ๐ž๐ซ ๐’๐ฎ๐๐๐ž๐ง๐ฅ๐ฒ ๐’๐ž๐ฅ๐ฅ๐ฌ ๐“๐ฐ๐ข๐œ๐ž ๐š๐ฌ ๐Œ๐ฎ๐œ๐ก? ๐Ÿ“ˆ

A successful product can create a new sourcing challenge: can your supplier keep up?

Production capacity, raw materials, packaging and lead times can all come under pressure when demand suddenly grows.

That's why sourcing isn't only about fulfilling today's order. It's also about understanding what happens if tomorrow's order is twice as big.

Can your supplier scale with you?

๐๐จ๐ฅ๐ž๐ง๐ญ๐š ๐๐ž๐Ÿ๐จ๐ซ๐ž ๐‚๐จ๐ซ๐ง? ๐ŸŒฝIt sounds impossible, but polenta's story in Italy began centuries before corn arrived from the Am...
10/05/2026

๐๐จ๐ฅ๐ž๐ง๐ญ๐š ๐๐ž๐Ÿ๐จ๐ซ๐ž ๐‚๐จ๐ซ๐ง? ๐ŸŒฝ

It sounds impossible, but polenta's story in Italy began centuries before corn arrived from the Americas.

In Ancient Rome, people ate ๐ฉ๐ฎ๐ฅ๐ฌ, a porridge made from grains such as spelt, barley and millet - an ancient ancestor of what we now associate with polenta.

Corn reached Italy only after the discovery of the Americas. It was introduced in Veneto shortly after 1500, with an important documented cultivation in ๐Ÿ๐Ÿ“๐Ÿ“๐Ÿ’ ๐ข๐ง ๐ญ๐ก๐ž ๐๐จ๐ฅ๐ž๐ฌ๐ข๐ง๐ž ๐š๐ง๐ ๐ฅ๐จ๐ฐ๐ž๐ซ ๐•๐ž๐ซ๐จ๐ง๐š ๐š๐ซ๐ž๐š.

Over time, this new grain would transform polenta into the golden dish we know today.

๐’๐จ ๐ฉ๐จ๐ฅ๐ž๐ง๐ญ๐š ๐๐ข๐๐ง'๐ญ ๐›๐ž๐ ๐ข๐ง ๐ฐ๐ข๐ญ๐ก ๐œ๐จ๐ซ๐ง. ๐‚๐จ๐ซ๐ง ๐œ๐ก๐š๐ง๐ ๐ž๐ ๐ฉ๐จ๐ฅ๐ž๐ง๐ญ๐š. ๐Ÿ‡ฎ๐Ÿ‡น

10/04/2026

Why does Italian food taste different in Italy? ๐Ÿ‡ฎ๐Ÿ‡น๐Ÿ

Maybe the answer isn't just in the recipe.

๐…๐ซ๐ข๐๐š๐ฒ ๐…๐จ๐จ๐ ๐๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ ๐ˆ๐ง๐ฌ๐ข๐ ๐ก๐ญ ๐ŸŒ๐‘ท๐’“๐’๐’•๐’†๐’Š๐’ ๐‘ฌ๐’—๐’†๐’“๐’š๐’˜๐’‰๐’†๐’“๐’†: ๐‘ป๐’“๐’†๐’๐’… ๐’๐’“ ๐‘ณ๐’๐’๐’ˆ-๐‘ป๐’†๐’“๐’Ž ๐‘บ๐’‰๐’Š๐’‡๐’•? ๐Ÿ’ชProtein is increasingly shaping how consume...
10/02/2026

๐…๐ซ๐ข๐๐š๐ฒ ๐…๐จ๐จ๐ ๐๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ ๐ˆ๐ง๐ฌ๐ข๐ ๐ก๐ญ ๐ŸŒ

๐‘ท๐’“๐’๐’•๐’†๐’Š๐’ ๐‘ฌ๐’—๐’†๐’“๐’š๐’˜๐’‰๐’†๐’“๐’†: ๐‘ป๐’“๐’†๐’๐’… ๐’๐’“ ๐‘ณ๐’๐’๐’ˆ-๐‘ป๐’†๐’“๐’Ž ๐‘บ๐’‰๐’Š๐’‡๐’•? ๐Ÿ’ช

Protein is increasingly shaping how consumers think about food.

In the U.S., the percentage of consumers trying to consume protein jumped from ๐Ÿ“๐Ÿ—% ๐ข๐ง ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ ๐ญ๐จ ๐Ÿ•๐Ÿ% ๐ข๐ง ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ’ โ€‹- ๐š๐ง๐ ๐ซ๐ž๐ฆ๐š๐ข๐ง๐ž๐ ๐š๐ญ ๐Ÿ•๐ŸŽ% ๐ข๐ง ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ“.

Protein is also changing the perception of healthy food: in 2025, ๐Ÿ‘๐Ÿ–% ๐จ๐Ÿ ๐€๐ฆ๐ž๐ซ๐ข๐œ๐š๐ง๐ฌ ๐ข๐๐ž๐ง๐ญ๐ข๐Ÿ๐ข๐ž๐ โ€œ๐š ๐ ๐จ๐จ๐ ๐ฌ๐จ๐ฎ๐ซ๐œ๐ž ๐จ๐Ÿ ๐ฉ๐ซ๐จ๐ญ๐ž๐ข๐งโ€ ๐š๐ฌ ๐š ๐œ๐ก๐š๐ซ๐š๐œ๐ญ๐ž๐ซ๐ข๐ฌ๐ญ๐ข๐œ ๐จ๐Ÿ ๐ก๐ž๐š๐ฅ๐ญ๐ก๐ฒ ๐Ÿ๐จ๐จ๐, making it the #1 response โ€‹- up from ๐Ÿ๐Ÿ—% ๐ข๐ง ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ.

But here's the interesting contradiction:

๐Ÿ‘๐Ÿ“% said they had increased their protein intake over the previous year, while ๐Ÿ•๐Ÿ—% ๐๐ข๐๐ง'๐ญ ๐ค๐ง๐จ๐ฐ ๐จ๐ซ ๐ฐ๐ž๐ซ๐ž๐ง'๐ญ ๐ฌ๐ฎ๐ซ๐ž ๐ก๐จ๐ฐ ๐ฆ๐ฎ๐œ๐ก ๐ฉ๐ซ๐จ๐ญ๐ž๐ข๐ง ๐ญ๐ก๐ž๐ฒ ๐š๐œ๐ญ๐ฎ๐š๐ฅ๐ฅ๐ฒ ๐ง๐ž๐ž๐๐ž๐ ๐ž๐š๐œ๐ก ๐๐š๐ฒ.

So, is protein just another trend?

๐‚๐จ๐ง๐ฌ๐ฎ๐ฆ๐ž๐ซ ๐ข๐ง๐ญ๐ž๐ซ๐ž๐ฌ๐ญ ๐ข๐ฌ ๐ฌ๐ญ๐š๐ฒ๐ข๐ง๐  ๐ก๐ข๐ ๐ก โ€‹- ๐›๐ฎ๐ญ ๐ค๐ง๐จ๐ฐ๐ฅ๐ž๐๐ ๐ž ๐ก๐š๐ฌ๐ง'๐ญ ๐ง๐ž๐œ๐ž๐ฌ๐ฌ๐š๐ซ๐ข๐ฅ๐ฒ ๐œ๐š๐ฎ๐ ๐ก๐ญ ๐ฎ๐ฉ.

For food brands, producers and buyers, that's a shift worth watching.

โ€‹

Do you know who actually makes the product you're buying?The company selling it may not always be the company producing ...
09/30/2026

Do you know who actually makes the product you're buying?

The company selling it may not always be the company producing it.

Contract manufacturing and co-packing are common in the food industry - which makes understanding where production happens, who controls quality, and which facility holds the required certifications an important part of sourcing.

Sometimes, knowing your supplier isn't enough.

You need to understand the supply chain behind the product.

๐“๐ก๐ž ๐‹๐ž๐ ๐ž๐ง๐ ๐๐ž๐ก๐ข๐ง๐ ๐“๐š๐ ๐ฅ๐ข๐š๐ญ๐ž๐ฅ๐ฅ๐ž ๐ŸSome Italian foods come with stories almost as famous as the dishes themselves.One legend...
09/28/2026

๐“๐ก๐ž ๐‹๐ž๐ ๐ž๐ง๐ ๐๐ž๐ก๐ข๐ง๐ ๐“๐š๐ ๐ฅ๐ข๐š๐ญ๐ž๐ฅ๐ฅ๐ž ๐Ÿ

Some Italian foods come with stories almost as famous as the dishes themselves.

One legend says that Tagliatelle were created by a court chef inspired by the long, golden hair of Lucrezia Borgia.

Beautiful story. But probably just that - a story.

Ribbon-shaped pasta existed long before the legend became popular.

What is real is just as fascinating: in 1972, the Bologna Delegation of the Accademia Italiana della Cucina deposited the official โ€œgolden measurementโ€ of Tagliatelle at the Bologna Chamber of Commerce.

8 mm wide when cooked.

That's exactly 1/12,270 of the height of Bologna's Torre degli Asinelli. ๐Ÿ‡ฎ๐Ÿ‡น

Legend or history, Bologna takes its Tagliatelle seriously.

09/27/2026

Better sourcing isn't about having more options. It's about finding the right fit. ๐ŸŽฏ

๐…๐ซ๐ข๐๐š๐ฒ ๐…๐จ๐จ๐ ๐๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ ๐ˆ๐ง๐ฌ๐ข๐ ๐ก๐ญ ๐ŸŒWhy can one ingredient cost more than another?With PDO/PGI products, a higher price can re...
09/25/2026

๐…๐ซ๐ข๐๐š๐ฒ ๐…๐จ๐จ๐ ๐๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ ๐ˆ๐ง๐ฌ๐ข๐ ๐ก๐ญ ๐ŸŒ

Why can one ingredient cost more than another?

With PDO/PGI products, a higher price can reflect much more than the ingredient itself: specific production rules, geographical origin, certification and higher production costs.

And here's the interesting part: a higher price doesn't necessarily mean a higher profit.

Sometimes, what you're paying for is everything behind the product.

โ€‹

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