04/13/2023
🚨 The 5 biggest mistakes property managers make with their resident move-in experience
1. Viewing it as an afterthought or checklist
Giving a resident a copy of their signed lease, keys, and a printed copy of the resident manual as a "welcome" gift.
2. Using paper instead of going digital
Printing out hundreds of pages and copies of your resident guide each year is not only bad for the environment, but it's also a drag for residents to read.
A digital resident guide means residents can access it from their phone at any time and easily search for exactly what they need.
3. Not being consistent
With about 50% turnover each year, residents are always moving in and out. For a building with 400 units, this means 100s of move-ins each year. This creates a lot of room for mistakes. One leasing agent mentions all rules and regulations but another leasing agent forgets to mention a few key things and you end up with a resident that knows very little about your community’s rules. An automated resident move-in system ensures a consistent resident move-in process.
4. Not making it a memorable experience
Creating a memorable experience means a better resident experience right from the beginning. Make it memorable enough so that residents get to the point of sharing it on their social media.
5. Not using the move-in to generate reviews
It’s simple – create a memorable enough experience and ask the resident to leave a review. If the experience was truly great, more than 50% of residents are going to leave a review less than a month after moving in.
