seoClarity

08/04/2026

Most advice on winning AI search citations tells enterprise SEOs to "create better content" or "build authority." But these vague tips don't translate into daily workflows.

The truth is much simpler: retrievability is the new ranking signal, as AI engines often pull citations directly from top organic search results.

Our 5-step "Rank-to-Get-Cited" framework shows you how to reverse-engineer competitor citations into clear, actionable content plans.

👉 Turn your ranking data into an AEO blueprint: https://www.seoclarity.net/blog/get-cited-by-ai-search-engines

07/14/2026

Congrats to our very own Mark Traphagen who has been named to the inaugural "Search Power List: 100 Most Influential SEOs in the USA" by brightonSEO.

The list honors the people shaping search through innovation, leadership, research, and community, and few people bring all four together quite like Mark. For well over a decade they have taught, written, spoken, and shown up for this industry, always with the goal of making search a little easier to understand for everyone else.

Just ask anyone who's taken our AEO certification course, read a take on the latest news in search, or hopped on a training call with Mark, and they'll probably tell you it's not just expertise but also generosity in sharing that sets them apart.

A round of applause for Mark and all of the SEOs who make this industry exciting! Link to the full list in the comments!

06/24/2026

SEO and AI search are converging. Here's what that means for your brand.

Search didn't slow down this year. It split. Your brand is now competing across more than a dozen surfaces: traditional Google, AI Overviews, AI Mode, ChatGPT, Perplexity, local, and more. These aren't separate silos with separate teams. They're one channel now.

In this recording of his SMX Advanced theater session, our VP of Value Enablement Chris Sachs makes the case for why that convergence should change how you work, and what it means for the way your brand shows up everywhere people are searching.

13 minutes, and a useful reset on how to think about search in the second half of 2026. Link in the comments.

06/18/2026

When leadership asks for a definitive playbook on how your brand is adapting to AI search, rolling out site-wide updates based on assumptions is a massive risk.

Implementing a structured split testing framework allows you to validate hypotheses quickly and back up your next strategic moves with clear evidence. And SEO Split Tester’s automated, step-by-step worklflow makes doing so easier than ever.

With just a few clicks, you can deploy tests in minutes and build a reliable, data-backed AEO roadmap to present to stakeholders with confidence: https://bit.ly/4vMhsdx

06/17/2026

Please join us in welcoming Abin Eruppakkott to seoClarity as our newest Software Engineer! 🎉

With five years of experience in software development, Abin brings a strong technical background and a passion for building great user experiences that help our clients get more value from seoClarity.

Originally from Kerala, India, Abin enjoys exploring new places through travel and unwinding with a good movie.

We're excited to have him on the team and look forward to the impact he'll make. Welcome, Abin!

06/16/2026

If your site relies on heavy JavaScript, there’s a good chance a massive chunk of your content is completely invisible to AI search bots. And if they can’t see it, they can’t cite it.

Bot Optimizer solves this issue instantly by delivering fully rendered content to AI bots without requiring a single line of code changed by your engineering team.

Don’t let your amazing content go to waste when there's a simple fix. See how to make it discoverable: https://bit.ly/4uEw4eg

06/08/2026

The early signals from the May 2026 Core Update suggest a potential effort by Google to cut out the "middleman" in search, driving users directly to primary brand sources and video content over aggregate directories.

Check out our analysis of hundreds of thousands of keywords to understand the significant ranking shifts taking place and inform your content strategy: https://bit.ly/4vscdiY

06/05/2026

A packed room and a timely topic.

Last night at SMX Advanced, Chris Sachs shared insights on the convergence of SEO and AEO—and what brands need to do to establish themselves as the definitive "source of truth" that AI systems can confidently understand, reference, and cite.

If you missed the session or want to dive deeper into the conversation, visit us at Booth 52 today. Our team is ready to talk strategy, answer questions, and explore what's next for search.

06/04/2026

Excited to be at SMX Advanced in Boston this week!

There’s no substitute for in-person conversations with fellow search marketers, digital leaders, and innovators.

We’re looking forward to sharing ideas, discussing what’s working in SEO/AEO today, and exploring how search is evolving across both traditional engines and AI-powered experiences.

If you're attending, stop by and say hello—we'd love to connect.

05/22/2026

It’s no longer a question of whether you need to optimize your content for AI search. It’s vital.

The real challenge is knowing what to actually do without stripping away the human touch that turns casual visitors into buyers.

This step-by-step blueprint shows you exactly how to build copy that satisfies AI search engines while staying engaging for real people.

Read the guide:

Learn how to optimize your content for AI search engines while maintaining human appeal and establishing your brand as an authoritative source.