05/06/2026
Boring stuff I do before I ever touch the design of a client's website.
No mockups. No color palettes. Not yet.
Before any of that I'm on a call learning who you are: what drives you, why you started this, what makes your business yours and not anyone else's. Then I'm figuring out what your site needs to say, who it needs to say it to, and doing my homework on the people you're trying to reach.
By the time we get to the pretty part, every single decision already has a reason behind it. Nothing is just because it looks nice.
This is what strategy-first actually looks like behind the scenes.
Save this if you've ever wondered why your website looks good but doesn't actually bring in business. 👇
Follow for more of the unglamorous stuff that makes websites actually work.