The #HCBiz Show

03/30/2022

The Show! : How to Build Your Own Customer - Alex Yarijanian at ViVE 2022

It's difficult for Digital Health startups to find alignment between their innovations and the complex business realities of healthcare. That is why this show exists. We discuss it in nearly every episode.  Today's guest has a novel approach to solving that alignment problem.  Alex Yarijanian and ...

12/08/2021

So the No Surprises Act is kinda nuts. I love the intent, but I have no idea how we're going to make this work come Jan 1. Give this a listen and if you've got ideas, please let me know.

Thanks to Gail Zahtz of PropHealth for exploding my brain once again. It's become a regular occurrence and I'm getting smarter as a result :)

The intends to prevent patients from getting burned with huge, unexpected bills for medical services. It is a needed law – medical bills are the in the U.S. And it’s certainly noble in its intentions. However, the healthcare machine works in unexpected and unintuitive ways. It has a way of movin...

12/04/2020

What does it feel like on the front-lines of our hospitals? How can hospitals best support their teams? What have we learned about scientific communication during a pandemic? What can we still learn from pandemics throughout history? All that and more in this wonderfully thoughtful and thorough discussion with Saskia Popescu PhD, MPH for the The Infection Prevention Strategy (TIPS) Deep Dive Interview series. This one is fantastic. Check it out!

When she was just 8 years old, Dr. Saskia Popescu’s step-mother handed her a copy of The Hot Zone: The Terrifying True Story of the Origins of the Ebola Virus . That simple act kicked off a string of events that would positively impact thousands of lives. At TIPS, we believe that one person can ma...

12/03/2020

On the latest The Show! I talk with Bryan Loomis about how startups can utilize the PAGE methodology to build an engine for sustainable lead generation and grow their business. My favorite takeaway: You don’t want blind experimentation when it comes to building a lead engine, but hypothesis-driven experimentation with measures and statistics. Check it out...

Learn how digital health startups can drive growth thru content and marketing and become less reliant on sales prospecting.

11/24/2020

Get ready for a cold dose of reality. On the latest episode of The Show!, we’re talking with Neil Carpenter, VP of Strategic Planning at Array Advisors and former health system Chief Strategy Officer, about how health systems think. This behind the scenes look at health system strategy, decision-making, and purchasing tells you the hard truths you need to know as a startup/vendor trying to sell into this market. You won’t like everything you learn, but it’ll give you a much more productive way to look at your product or service and how you fit into the cold-hard reality of health systems.

Take a behind the scenes look at health system strategy, decision-making, and purchasing. Learn what you need to know as a startup/vendor trying to sell into this market.

11/17/2020

On the latest The Show!: Adrian-Karlin Director of Business Platform Product at Highmark Health. This episode will help healthcare startups and vendors build an effective framework for preparing, approaching, and successfully partnering with payers.

How healthcare startups/vendors can build an effective framework for preparing, approaching, and successfully partnering with payers/health plans.

10/20/2020

How Payers Can Master Core Administrative Transactions and Deliver a World-class Experience to their Members and Providers w/ Steve Krupa of HealthEdge on the latest !

The adequacy and data sharing capability of a payer's underlying transaction systems will be the rate-limiting factor when it comes to improving the member and provider experience.

07/10/2020

Want to make an investment in yourself and your business? I can think of little that would be more impactful than learning the basics of behavioral economics.

Everything you’re trying to accomplish comes down to one thing… getting people to do stuff. Behavioral economics, in its simplest terms, is the study of how and why people decide to do what they do (or don’t do). Whether you’re trying to sell, get users to adopt a new system or workflow, or make your staff feel comfortable coming back to work during a pandemic, understanding behavioral economics will greatly increase your chances of success.

Today we’re talking with Karen Sussman Horgan, CEO at VAL Health, Behavioral Economics Consulting about how behavioral economics is being used in healthcare today, and how it should be used going forward to drive positive behavior change throughout the industry.

Here's a clip of one example of doubling generic prescription rates overnight w/ a simple tweak.

Listen to the full interview here: https://thehcbiz.com/behavioral-economics-expert-explains-how-to-drive-massive-change-with-minor-tweaks-karen-horgan/

06/24/2020

I had a great conversation on healthcare innovation with Michael Ackerman - one of my favorite people to talk shop with. Mike and his colleagues just released a paper on The Novation Dynamic. It's a framework designed to address the three main obstacles to innovation in healthcare:

1. Healthcare is risk-averse
2. Health systems have little money to invest (especially now)
3. Healthcare orgs often lack sound innovation leadership

The Novation Dynamic has three key functions and they must all be executed in tandem:

1. Innovation: Creating new solutions where none exist. Filling gaps in a way that adds value.
2. Renovation: Think process improvement and quality.You take an existing process and make it better.
3. Exnovation: This is where you stop doing things that no longer add value

We get into the details and Mike shares actionable ideas for how to build a culture of innovation.

Check it out and let me know what you think!

Learn how the 3 pillars of The Novation Dynamic: Innovation, Renovation, and Exnovation, work together to drive change in complex healthcare organizations.

06/22/2020

Do you have the social authority to speak on this topic? It's one of the most important questions that brands and marketers forget to ask. We spoke with digital marketing strategist Jared Johnson about and in a post- COVID world. Full interview here:
https://thehcbiz.com/marketing-in-a-post-covid-world-with-jared-johnson/

06/22/2020

Do you have the social authority to speak on this topic? It's one of the most important questions that brands and marketers forget to ask. We spoke with digital marketing strategist Jared Johnson about and in a post- COVID world. Full interview here:https://thehcbiz.com/marketing-in-a-post-covid-world-with-jared-johnson/

05/27/2020

Prioritizing problems to solve and finding novel solutions has never been more essential. In this episode, Karen Murphy PhD, RN from Geisinger's Steele Institute for Health Innovation gives us a masterclass on how the pros do it.

Health Systems are being asked to make changes in 2 months that would have otherwise taken years. As some business lines come screeching to a halt, others have sped to a breakneck pace. Prioritizing problems to solve and finding novel solutions has never been more essential. Here today to teach us h...