Nickel City Web Design

Nickel City Web Design Helping businesses shine online for 8 years!

Born in Buffalo, NY, we specialize in web design and social media strategies that connect, engage, and grow your audience.

Your admin username is probably visible to the entire internet.If you use WordPress, there's a default file that lists a...
07/22/2026

Your admin username is probably visible to the entire internet.

If you use WordPress, there's a default file that lists all your site users (including the admin) publicly. Attackers use this to find out who to target when trying to break into a site.

It's not a huge risk by itself — but combined with a weak password, it makes you an easy target.

The fix: delete a single file (/wp-json/wp/v2/users) or use a security plugin. Takes 5 minutes.

🔒 This is one of 20+ security checks we run in every Website Audit.

I tell clients the honest truth about their website.Not "your site is great," not "just needs some tweaks."The actual tr...
07/21/2026

I tell clients the honest truth about their website.

Not "your site is great," not "just needs some tweaks."

The actual truth: what's working, what isn't, and what it's costing you.

Sometimes that's uncomfortable. But uncomfortable truth is worth more than comfortable flattery. Because once you know the actual problem, you can actually fix it.

That's why every audit we do comes back in plain English — no jargon, no upsell pressure. Just an honest diagnosis.

Have you ever tested your own contact form?Like, actually filled it out and watched the email come through?If you haven'...
07/18/2026

Have you ever tested your own contact form?

Like, actually filled it out and watched the email come through?

If you haven't done that in the last month, I'd recommend it today.

More broken contact forms slip through unnoticed than anything else on a small business website. And nothing costs you more in lost leads.

Give yours a test. You might be surprised what you find.

Quick challenge: Pull out your phone and visit your own website.Does it look good? Or does it look like it was built for...
07/17/2026

Quick challenge: Pull out your phone and visit your own website.

Does it look good? Or does it look like it was built for a desktop computer and never updated?

Look for:
📱 Text that's too small to read without zooming
📱 Buttons that are hard to tap
📱 A menu that doesn't work right on mobile

Over 60% of local business searches happen on phones. If your site fails this test, you're losing potential customers before they ever see what you offer.

We catch mobile issues in every audit — and tell you exactly what needs to change.

Two homepage titles. One gets found on Google. One doesn't.❌ "Welcome to Smith Accounting"✅ "Accounting Services Buffalo...
07/15/2026

Two homepage titles. One gets found on Google. One doesn't.

❌ "Welcome to Smith Accounting"
✅ "Accounting Services Buffalo NY | Smith Accounting"

The second tells Google exactly what the business does AND where. The first tells Google almost nothing.

If your page title doesn't include your service type and your city, you're leaving local search traffic on the table.

🔍 This is one of the first things we check in a Website Audit.

Most web designers talk about design trends and technology.I talk about lead forms that actually work.That's because I'm...
07/14/2026

Most web designers talk about design trends and technology.

I talk about lead forms that actually work.

That's because I'm not here to build you the coolest website. I'm here to build you the website that gets your phone to ring.

Every design choice, every line of code, every page exists to do one thing: move a visitor one step closer to becoming a customer.

That's what 20 years of watching small business websites has taught me.

Quick question for local business owners:When did you last update your website?Not just the text — but had someone actua...
07/11/2026

Quick question for local business owners:

When did you last update your website?

Not just the text — but had someone actually check whether it's working properly, loading fast, and showing up in Google searches?

Drop a year in the comments. You might be surprised how many of us are working with a site that hasn't really been looked at in years.

3 reasons your contact form might be broken right now 👇→ WordPress's built-in email system is unreliable — messages ofte...
07/10/2026

3 reasons your contact form might be broken right now 👇

→ WordPress's built-in email system is unreliable — messages often go straight to spam (or nowhere at all)
→ The form was set up to email a developer who no longer works with you
→ There's no spam protection, so real leads are buried in junk

Most business owners have no idea their contact form is broken until someone mentions it — usually months later.

When's the last time you tested yours?

📋 We check this (and 20+ other things) in every Website Audit. $199 flat.

Your website might be confusing Google right now — and you'd never know.Every page on your site should have exactly ONE ...
07/08/2026

Your website might be confusing Google right now — and you'd never know.

Every page on your site should have exactly ONE main heading (called an H1). It tells Google what that page is about.

Some sites accidentally end up with 3, 4, or even 10 of them — especially when a designer uses headings for visual styling instead of structure.

When there are multiple H1s, Google gets mixed signals — and nobody ranks well.

Ask your developer to run a quick H1 check. It takes 5 minutes.

💻 Not sure if your site has this issue? Our $199 Website Audit catches this and 20+ other problems — in plain English.

I've been building websites for small businesses in Buffalo for over 20 years.You know what I've learned in that time?Th...
07/07/2026

I've been building websites for small businesses in Buffalo for over 20 years.

You know what I've learned in that time?

The fanciest website in the world is worthless if the contact form doesn't work. I've seen it more times than I can count — a business owner thinks they're set, but months of leads have been going nowhere.

The technical stuff matters. But only because it affects real things: whether people can reach you, whether Google can find you, whether a visitor trusts you enough to call.

That's the lens we use for everything we build and every audit we run.

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Buffalo, NY

Telephone

+17163590473

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