Buffer

Buffer Grow your audience on social and beyond. 🚀
Buffer helps you build an audience organically. Learn more at buffer.com/resources.

We’re a values-driven company that provides affordable, intuitive, marketing tools for ambitious people and teams. Buffer is an intuitive, streamlined social media management tool trusted by brands, businesses, and individuals to help drive meaningful engagement and results on social media.

160,000+ small businesses like yours use Buffer to build their brand on social media every month. Buffer’s

publishing, analytics, engagement tools, and link in bio tool are carefully-chosen and highly-refined in order to help small businesses get off the ground and grow. We're excited to see you succeed on social!

- The Buffer Team

06/02/2026

Last week we launched our public API, which means the people who’ve always wanted to build their own workflows on top of finally can! 🥳

- The agencies coordinating dozens of client accounts
- The creators layering Buffer into the rest of their stack
- The teams who want publishing to fit the shape of their work

In this video, Joe Birch, Staff Engineer at Buffer, and tech lead behind our API: gets into the principles we built the API on, and what we’re watching for as builders take it live.

If you’re building something with the Buffer API, we want to see it!

06/01/2026

Want to build your own content OS, a simple publishing automation, or hook Buffer up to your own app? 👀

With the API, you can!

→ Create and schedule posts across every channel Buffer supports
→ Spin up new content ideas
→ List and filter channels
→ Pull your scheduled and published posts
→ Tap into account and organization data

…and a whole lot more.

It opens a lot of doors for developers, agencies, and anyone who wants Buffer to fit into the way they already work. We can’t wait to see what you build with it!

For a step-by-step walkthrough of how to get started, head over to Buffer’s YouTube channel — the full getting-started guide is up there now.

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05/28/2026

Buffer’s API is in general availability! 🎉

One API, eleven social platforms, official partnerships with Meta, LinkedIn, X, and others. The first time Buffer’s full surface area is open to builders.

🎥 In the video, our Staff PM Amanda Marochko walks through where to start: the developer portal, the graphical explorer, and our MCP server if you want an AI agent publishing for you.

This shipped on the work of engineers, designers, product, support, marketing, and the partner teams at the platforms that matter most.

What it opens up: creators wiring Buffer into a Slack bot or Lovable app, marketing teams plugging Buffer into the AI workflows they already run, and developers building full integrations on one schema.

Analytics, community, and the rest of Buffer come next, shaped by what builders push us toward. 💙

If you build on the Buffer API, send it our way. We want to see it. ⬇️ 💬

05/28/2026

Buffer’s API is here! 🎉 One connection to 10 social platforms.

Ask ChatGPT or Claude to brainstorm and schedule your post for the week. Layer Buffer into the rest of your stack, or build something totally new on top of it.

The best part so far has been seeing what people have built:

A marketing coordinator running reporting across 77 channels in nine countries.

A creator who built a Friday morning Slack bot that audits what’s posted, what’s scheduled, and what’s missing.

A developer who built a whole new feature on top of the API and shipped it to 2,000 users.

Buffer has always been about giving you one place to manage your entire social presence. The API takes that further. 🤩

Available on all Buffer plans, including free.

Happy building! → link in bio ✨

05/22/2026

The best time to post on Instagram, Facebook, Threads, and X is exactly the same.

Well, almost! According to our latest data, posts shared at 9 a.m. on Thursdays on Instagram, Threads, and Facebook tended to get the most engagement of the entire week.

On X, it was also 9 a.m., but on Tuesday.

We found this so fascinating! It also tracks when you consider the demographic similarities across these social networks. 👀

Want more details? Head over to the full report on our blog or our YouTube channel. Link in bio!

05/19/2026

If you’re posting YouTube Shorts, there is one day of the week that comes out tops! 🩳

We looked at 2 million shorts to find when engagement actually peaks, and Friday evenings dominate the leaderboard:

📈 Friday at 4pm
📈 Friday at 6pm
📈 Friday at 7pm

The broader pattern is evenings between 6pm and 11pm — which tracks if you think about how people watch Shorts. It’s a scroll-before-bed activity, not a lunch-break one.

Worst times to post? Weekday afternoons, 12pm to 5pm. Friday is the only exception.

Full day-by-day breakdown — for shorts and long-form — is on the Buffer blog and our YouTube channel. 🔗 in bio!

05/18/2026

Putting yourself out there online is intimidating. Doing it for the first time on a buttoned-up platform? Even more so! 👀

One year ago, our Operations Manager Suzanne had around 900 LinkedIn followers. She’s closing in on 4,000 now! 🤯

Two shifts made the difference:

1. She put in the reps 💪🏽. When you’re new to posting, a flop feels like a personal indictment. The more you post, the more you realize the algorithm just isn’t on your side that day, and the sting stops feeling so personal.

2. She leaned into what she found fun: memes, humor, and fun soundtracks. Showing up differently in a buttoned-up feed is a strategy of its own, and posting what you enjoy makes consistency a whole lot easier. 💙

🎥 In this video, Suzanne goes deeper on what unlocked her first year of creating!

What would you tell someone just starting out? Share in the comments. 💬

05/13/2026

Batching saves your sanity, but only if you stop trying to do everything in one sitting.
1. Pick one format, one platform, one theme
Don’t mix carousels with reels with text posts. Pick a lane so your brain stays in one mode the whole session.
2. Separate writing, filming, and editing days
Batch by task type, not by piece of content. One day for scripts. One day for filming. One day for edits.
3. Build a rough drafts buffer first
Walk into your batch session with raw material already captured. Voice notes, screenshots, half-formed thoughts. Refinement is faster than creation from zero.
4. Schedule it the same day you finish
Finished content sitting in a folder is wasted work. Queue it up before you close the laptop. Future you will thank past you.
Batching only works if you protect it from your own context switching.
ContentMarketing CreatorEconomy PersonalBranding SocialMediaStrategy ContentCreatorTips SmallBusinessMarketing MarketingTips ContentPlanning CreatorLife SocialMediaManager

05/12/2026

This is the only one of our Best Time to Post analyses that *one* time was so much stronger than the rest.

For long-form YouTube videos, Sunday at 10am reigns supreme. 🥇

We analyzed more than 2 million YouTube videos to find the times that drive the most engagement. The other slots weren’t even close!

The broader pattern? Mornings win for long-form on YouTube. Between roughly 8 and 11am is where the engagement happens.

Full day-by-day breakdown is on our YouTube channel and the Buffer blog. 🔗 in bio!

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