06/25/2025
Bike To Work Day is an annual event organized by Way to Go — a program of the Denver Regional Council of Governments — in partnership with eight regional transportation management associations. The goal of Bike to Work Day is to encourage biking for your commute in order to reduce travel stress and traffic congestion.
This year, the theme was "Ace your ride," meant to invoke a sense of nostalgia. All of the assets for this theme were designed by me:
T-shirts
Posters
Billboard ads
Digital kiosks for pedestrians
Hats
Buttons
Stickers
Bookmarks
Design for the custom beer for our event
Designs for screenprinting on shirts and bags
This is one of our biggest projects of the year, so I'm certain that I'm missing something. This project usually starts about a year in advance and continues to grow ,leading right up to a few days before the event itself. Although I'm honored that my design was chosen, I'm so glad that the event is over.