05/22/2026
Small businesses: if you want customers (and AI tools 👀) to actually FIND you online, focus on these 4 things:
1️⃣ Keep your business info consistent everywhere
Your name, address, phone number, hours, and website should match across your site, Google Business Profile, Facebook, and the hundreds of places your business information should be appearing online.
2️⃣ Create helpful local content
Answer the questions your customers are already asking. FAQs, service pages, blogs, project photos, and local updates help search engines — and AI — understand what you do and where you do it.
3️⃣ Ask for reviews and keep them coming
Fresh reviews build trust and provide real-world signals about your business. Bonus: reviews often include keywords and locations customers naturally use.
4️⃣ Keep your Google Business Profile active
Add fresh photos, updates, offers, completed projects, and posts regularly. An active profile gives customers — and search tools — more reasons to notice you.
Search isn't just about rankings anymore. AI tools are pulling information from trusted sources across the web. Make sure your business is showing up in the conversation.