Be LUX

Be LUX Modern Concierge Services for Hospitality, Residential Communities & Businesses

08/08/2026

From HotWheelz ➡️ BE LUX… the vision keeps evolving. 🚘✨

Getting ready for a SF ➡️ LA road trip with the crew, and naturally finding the right ride became part of the experience. 😂

From luxury rentals and car clubs to AI-powered search and concierge tools, we’re putting the BE LUX concept to work in real life — exploring great providers, comparing options and finding the perfect fit.

Convertible? Bentley? Escalade? Maybe something a little more exotic? 👀🏎️

Business + friends + a little luxury. LA loading… 🌴

Big shoutout to all the amazing automotive partners & providers featured in the reel! 🙌🏾

08/08/2026

We’ve Made it to Charleston for the NCA Conference a few days ago and how amazing it has been.

Excited to be connecting with so many hospitality and concierge professionals this week and share practical ideas around AI, service, and innovation.

BELUX

08/05/2026

Here are 3 simple ways concierge professionals can start using AI today:

1. Draft responses faster
2. Organize recommendations and service info
3. Improve follow-up and workflow efficiency

AI doesn’t replace great service — it helps support it.

08/04/2026

This week at the 2026 NCA Educational Conference, I’ll present “AI in Action: How Concierge & Businesses Can Use AI Today Without the Hype.”

I’ll share practical ways to use AI training, business intelligence, AI agents, and automation to save time, improve decisions, and strengthen service—without losing the human touch.

Attending? I look forward to seeing you in Charleston. Not attending? Explore joining the National Concierge Association, or message me directly to discuss AI training and consulting for your business.

07/17/2026

Tomorrow’s a very big day for BE LUX! 🎉

We’re excited to launch our first major Bay Area pilot activation at The Grand Oakland and introduce residents to the BE LUX concierge experience.

A huge thank-you to The Grand Oakland for giving us the opportunity to showcase our platform, services, and vision for elevating resident experiences through hospitality, concierge support, and community engagement.

We’re very confident residents are going to love what we’ve prepared—and this is only the beginning!

ResidentExperience HospitalityTechnology CommunityEngagement StartupJourney

07/13/2026

Van Jones said something in his recent TED Talk that deeply connects with the BE LUX mission: the future of AI cannot be built while leaving people and communities behind.

That is exactly why I’m building BE LUX.

AI should not replace hospitality. It should help make hospitality more human.

AI should not make service workers invisible. It should help create better tools, training, transparency, and opportunity.

This is why our GoFundMe campaign is about more than one conference or one company relaunch. It is about helping build the future of hospitality, service work, and community-centered technology.

Support the campaign:
https://gofund.me/ce652b156

07/13/2026

This is just the beginning. 🚀

In just a few days, we’ll officially launch our first Bay Area property activation at The Grand Oakland.

What started as an idea is becoming reality.

We’re building an AI-powered concierge platform that helps properties deliver better resident experiences while connecting people with trusted local services, exclusive experiences, and community.

This pilot is the first step toward something much bigger, and I can’t wait to share what’s next.

Oakland… we’re almost there.

Concierge Startup Innovation Community Launch

07/09/2026

Whew… it’s been a minute since I sent out a BE LUX newsletter 😅

But this one is special.

BE LUX is officially stepping into a new chapter — hospitality, concierge services, AI training, workforce development, public benefit, and a much bigger mission around creating fairer opportunities for service workers, gig workers, residents, businesses, and communities.

This update includes:

✨ Our BE LUX Concierge relaunch
✨ My upcoming NCA speaking engagement
✨ Our GoFundMe campaign
✨ The Public Benefit Company restructure
✨ The BE LUX Foundation vision
✨ Our first Bay Area property pilot momentum

This has been 15 years in the making. A lot of wins, a lot of lessons, a lot of setbacks, and a whole lot of rebuilding.

But we’re still here. And the mission is clearer than ever.

Check out the July BE LUX update here:
https://beluxllc1.wixsite.com/so/66Pz4RHjm?languageTag=en

If you believe in the mission, please read, share, support, or just send some encouragement. It all helps.

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Atlanta, GA

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