Southport Services Group

Southport Services Group We help leading companies from all industries get maximum value from their investment in MicroStrategy software.

When it comes to implementing MicroStraegy, no company has more experience than Southport. Since 2005, we've helped hundreds of companies put the power of MicroStrategy into the hands of over 500,000 end users.

Our exclusive focus on MicroStrategy allows us to provide our customers with a depth and breadth of expertise that you can't get from vendors who "specialize" in everything.
MicroStrategy World 2018

Southport CEO and Co-Founder Jim Butz accepting MicroStrategy’s Partner Award for best project. Thanks to our customer @Merck — and all the amazing Southport staff who contributed — for all of the hard work and dedication that went into building the GATOR application (which, by the way, also won a Customer Award).

Explore microstrategy's photos on Flickr. microstrategy has uploaded 1247 photos to Flickr.


Thanks, MicroStrategy for another great year of World. Loved being a sponsor (winning the Partner Award wasn’t so bad either). Glad to see so many Southport customers taking the stage with pride to share their success stories (many of them won awards, too)! Great experience meeting users, hearing all the news, sharing our own exciting developments, and having a great time in the Entertainment Capital of the World!

Goodbye, Las Vegas — hello Phoenix!



Our customers tell us we do great work. We’re confident in our work. But it’s still nice to be recognized by MicroStrategy.

Southport is thrilled to win the MicroStrategy Partner Award for Best Project.

Why did we win? We built an application for @Merck that we rolled out to over 4,000 users. Merck’s pharmaceutical sales teams have fast, intuitive mobile access to their all business data. Exploring their business was never easier.

Thanks to Merck for letting us be a part of this important project — and thanks to MicroStrategy for the honor of the award!

Augmented Reality with Microstrategy | Southport Services Group

Transform your retail store operations by integrating MicroStrategy with image recognition s/w to realize the potential of augmented reality. See a demo at or stop by booth 202 at MicroStrategy World 2018 to learn more #integrateintelligence #analytics

Augmented Reality with MicroStrategy Integrate MicroStrategy with image recognition software to deliver next generation store operations capabilities


Southport friends in Charlotte: visit us tomorrow at the MicroStrategy Symposium series in your city. Learn how you can increase user adoption and get more business value from your investment by delivering analytics to your users in the interfaces they use most.

Charlotte Convention Center, 1:00 pm. See you there.

MicroStrategy Symposia | Southport Services Group

Business intelligence will never be the same.

Southport is changing the face of self-service analytics. Our customers are combining MicroStrategy, Alexa, Slack, Tableau, and Microsoft PowerBI to get powerful data -- in the format they want to see it.

Join us at the MicroStrategy Symposium Series this month where we'll demonstrate how these integrations work.

If you want to be a part of the hottest conversations about mobile development, dashboard design, security, and the future of the analytics industry, you'll

MicroStrategy Symposium | Atlanta, GA | Southport Services Group

Southport is changing the face of self-service analytics by delivering information to users in the interfaces they see in the course of their daily work. Our customers are employing voice and text analytics with MicroStrategy, Alexa, and Slack. They're using MicroStrategy as a governed data source for Tableau and Microsoft Power BI. Business intelligence will never be the same. Want to learn more?

Join us at the MicroStrategy Symposium Series. We'll be demonstrating these integrations and more in Atlanta, Boston, and Charlotte. Registration is free.

If you want to be a part of the hottest conversations about mobile development, dashboard design, security, and the future of the analytics industry, you'll


Going to #MSTRWorld this week? Drop by booth 212 and meet our newest employee, Ana Lytics! Ana serves up MicroStrategy data via Alexa, Slack, and more. See you today for three days of education, networking, and fun! MicroStrategy
MicroStrategy World 2017

MicroStrategy World 2017 is only 47 days away - but the spring registration discount only lasts until March 13. Sign up now and get hundreds of educational sessions -- including presentations from Southport -- for only $1695.

MicroStrategy World 2017.


Don't miss MicroStrategy World 2017. Three days. One focus. Register now!
Events | Southport Services Group | Southport Services Group

Join Southport at this year's MicroStrategy World conference in Washington, DC, April 18-20, 2017. World is celebrating its 20th anniversary and this year will be like no other. You won't want to miss thousands of leading analytics experts from across the globe. Hear success stories and lessons learned from customer speakers, join hands-on workshops, and enjoy great networking in the nation's capital.

We're excited to sponsor and present at this event. Stay tuned for more exciting details...and register now!

Southport Services Group regularly attends significant trade shows and conferences relevant to our expertise in data warehousing and business intelligence.
Enterprise-Ready Data Discovery Workshop

It's not too late! You still have time to register and collect your materials for the FREE MicroStrategy & Southport workshop: Enterprise Data Discovery. In this 1-hour workshop, our experts will walk you through creating your own dashboard in MicroStrategy 6.

This virtual hands-on workshop will cover the entire process of creating a self-service dashboard, from connecting to and enriching data, to producing visualizations, polishing a dashboard for presentation, and sharing the finished product for collaboration with friends and colleagues.
Analytics, Data Storage Will Lead Cloud Adoption In 2017

22% of organizations surveyed are predicting that business/data analytics will be the leading cloud application area they will migrate to in the next twelve months. What's your plan?

The cloud is the new normal for enterprise apps, with 70% of all organizations having at least one app in the cloud today. 75% of enterprises with greater than 1,000 employees have at least one app…
How to Get an Edge with Analytics and Mobile Sales Apps | MicroStrategy

@MicroStrategy gets it. Your sales force doesn't need more pretty visualizations to present their pipeline to management. They need tools that will help them build MORE, and BETTER, pipeline. That means arming them with apps that provide smarter analytics based on ALL of their corporate data --, HR, finance, customer care, social media, and other business-specific systems. At @SSG_BI, we've built these @MicroStrategy apps for customers in the wealth management, pharmaceutical, retail, healthcare, CPG and banking industries.

Here are four ways analytics and mobile can help improve your sales team’s approach.

MicroStrategy for Quick Service Restaurants | Southport Services Group

Imagine you're one of the nation's largest burger chains. You serve millions of people each day. You have tens of thousands of employees at hundreds of locations. And you can't effectively manage your business because it takes your under-staffed IT team weeks to manually compile sales, cost, labor and speed of service data into Excel spreadsheets that nobody on the management team can interpret.

Learn how Southport Services Group helped this leading burger chain franchisee deliver MicroStrategy dashboards to store and executive management to reduce costs, increase speed of service and improve resource scheduling.

Learn how we helped a leading Quick Service Restaurant improve store operations using MicroStrategy dashboards


On the heels of Monday's well attended MicroStrategy Symposium in DC, we are looking forward to visiting with the over 400 registered attendees for Friday's symposium in New York City at the AMA Executive Conference Center.
Customer Award | Southport Services Group

Southport congratulates our customer, Lincoln Financial Group, for being selected as the 2016 Insured Retirement Institute (IRI) Marketing Innovation Award winner in the distributor category for its Territory Visualizer application. Territory Analyzer, built on the MicroStrategy platform, is an industry-leading mobile app that gives Lincoln’s wholesalers a competitive edge by giving them an immediate, comprehensive view of their territories - pooling current sales data, producer profiles and key metrics all into one simple-to-use application. Read more at

Congratulations to Lincoln Financial Group! Southport congratulates our customer, Lincoln Financial Group, for its recent award by the Insured Retirement

What’s New In MicroStrategy 10.3 | Southport Services Group

MicroStrategy continues its commitment to delivering innovation via 90-day release cycles with the GA release of MicroStrategy 10.3. New and enhanced features focus on both enterprise and agile analytics, extending MicroStrategy's capabilities in the areas of visualization, ease of use, integration with third-party software, and security. To learn more about what's new, visit

As experts in MicroStrategy, it's our goal to provide you with the tools, knowledge and resources that you need to maximize the value of your MicroStrategy

Great time talking about @[18991493475:274:MicroStrategy] with customer and prospects at MicroStrategy World 2016 im Miami, FL

Great time talking about MicroStrategy with customer and prospects at MicroStrategy World 2016 im Miami, FL


Learn how @Southport helped Exelon Corporation use MicroStrategy to manage risk through mobile analytics - #mstrworld2016 track 15 215pm room D237-238


Wheels down at MIA with group of MicroStrategy employees and customers heading to #mstrworld2016, starting in < 5 hrs at the Miami Beach Convention Center. Thanks American Airlines!


According to Gartner, "MicroStrategy 10 combines data discovery and enterprise BI in a single platform, allowing BI and analytics leaders to invest in a single vendor that provides both systems-of-record reporting and agile, self-service BI capabilities — with integration between the two." Get your free copy of the report compliments of MicroStrategy here:


Southport is sponsoring the MicroStrategy Symposium tomorrow in NYC at the Westin New York at Time Square. Stop by and see us to discuss how you can unleash the power of MicroStrategy 10.

Data Wrangling with MicroStrategy 10 Secure Enterprise

Recent studies show that data analysts spend up to 80% of their time preparing data for analysis. With the new data wrangling features in MicroStrategy 10, analysts and data scientists can prepare and analyze data in a single tool, with no IT involvement, leaving more time for analysis and interpretation. Want to see it in action? Check out this short video example:

Data acquisition, cleansing and staging has always been the proverbial "long-pole in the tent" on the project plan of every BI project. With MicroStrategy 10...
Events | MicroStrategy World 2016 | Southport Services Group

Join us at MicroStrategy World 2016 in Miami February 8 - 10th. Learn how to leverage MicroStrategy 10 for self-service analytics in one of our hands-on workshops, attend one of our customer presentations, or stop by booth 301 to talk about our MicroStrategy self-service and enterprise BI capabilities, our MicroStrategy / integration accelerators, and other innovative applications of the MicroStrategy product suite, like voice activated reporting. Learn more at

For the tenth time, Southport is proud to be a sponsor of MicroStrategy World. Register and attend one of the hands-on workshops we will be offering with


Grab your laptop, roll-up your sleeves and join us at MicroStrategy World 2016 to learn just how easy it is to enable self-service BI with MicroStrategy 10. Check out this video for a teaser of what you will learn during our free hands-on workshops at MicroStrategy World 2016.


Southport has several immediate openings for experienced MicroStrategy resources interested in full-time employment. Positions are available throughout the east coast. Interested? Email us at [email protected]


20098 Ashbrook Pl, Ste 220
Ashburn, VA


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