Just a final reminder that #BookDirect Guest Education Day is tomorrow. Vacation rental guests are more likely to stay in vacation rentals. For example, a PM in Colorado has guests on their email list and in social networks who also stay in beach houses or condos in CA, OR, FL, or NC. And vice versa. If all vacation rental providers were to send an email and post on the same day about the value of booking directly, then a huge majority of proven vacation rental guests and shoppers would see the message from multiple companies. With frequency, the message resonates and spreads. But it takes everyone chipping in a little time to send an email to guests and/or post on IG, FB, and Twitter. This is a group effort that benefits your company directly. Being independent doesn't mean doing everything alone.