Live Animations

18/08/2026

Gamification is changing the role of branded apps. What was once primarily a tool for transactions is gradually becoming a space for ongoing engagement: completing a challenge, keeping a streak going, building a collection, trying a new game, or coming back for the next reward.

In this video, we’re sharing a selection of game mechanics we’ve created for brands. Different formats. Different scenarios. Different ways to engage users. But one common goal: creating the next reason to interact.

Because a great game mechanic doesn’t end when a user taps “Play.” It leaves them wanting to take the next step.

We aim to create more than just games — we create reasons to come back.

Watch the video to see how it works in practice.

09/08/2026

A big event doesn’t sell anything by itself. What matters is how a brand turns the audience’s attention in that moment into action.

Today, gamification helps brands tap into cultural moments, drive more frequent engagement, and turn emotional involvement into meaningful business results.

In our new article for All Retail, we explore how brands can turn timely events into interactive experiences that deliver more than just reach.

Read the full article to discover insights and real-world cases:

Ритейлери й бренди роками використовують календарні свята для промо-активностей — знижки на Великдень, спецпропозиції на Новий рік. Але останніми роками зʼявився...

21/07/2026

Most brands are still focused on getting people to download their app. But a download means very little if users never come back.

That’s why more companies are shifting their focus from short-term acquisition to building experiences that keep people engaged over time.

Every successful gamification experience is built on hundreds of small decisions: user flows, reward systems, motivation loops, progression mechanics, and the right UX balance.

That’s what goes into every gamification project we create for brands.

Do you think user retention has become more important than user acquisition?

14/07/2026

How do you make people open a mobile app not just when they need to, but because they genuinely want to come back?

We explore this question in our latest article for Retailers.

Using real-world case studies from Silpo, PROSTOR, and Nova Poshta, we show how gamification helps businesses go beyond increasing reach. It creates ongoing engagement, improves user retention, and builds experiences that people actually want to return to.

In the article, we cover:
• Why traditional loyalty promotions are no longer enough;
• Which game mechanics work best in retail apps;
• How to turn a one-time activation into a long-term relationship with your brand.

A big thank you to the Retailers team for the opportunity to share our experience.

📖 Read the full article here: https://lnk.ua/jFZqtyy7k

11/07/2026

Поки мільйони вболівальників стежать за матчами Чемпіонату світу з футболу в США, Канаді та Мексиці, українські бренди ведуть свій власний, не менш запеклий чемпіо...

08/07/2026

Most brands approach seasonal moments the same way: a Christmas sale, a promotion around a major sporting event, a Halloween discount code.

A week later, the campaign is forgotten.

But what if you treated these moments as more than just another excuse to run a promotion?

What if they became an opportunity to keep users engaged and bring them back to your app?

That's where gamification comes in.

When people are already looking forward to a specific event, you don't have to compete for their attention. You just need to give them a reason to interact with your product: complete a mission, collect a themed set, unlock a new level, or come back for a daily challenge.

We've designed these kinds of gamified experiences for major brands around everything from holiday campaigns to global sporting events. And we've noticed a clear pattern: when the experience feels like a natural extension of the event, users are far more likely to keep coming back.

That's why the best seasonal campaigns today aren't driven by discounts.

They're driven by experiences people actually want to return to.

Have you tried tying gamification to a seasonal or cultural moment? What kind of results did you see?

21/06/2026

While the world is watching the 2026 FIFA World Cup, we, together with Sense Bank and Tallium turned that global excitement into a gamified football experience inside the Sense SuperApp.

Our team embedded the game directly into the app ecosystem so it would drive not only user engagement, but also real business outcomes.

In the game, users can compete in PvP matches, maintain daily streaks, collect points, and earn a MEGOGO subscription to watch the tournament. The progression and rewards system keeps users coming back, while also supporting key business goals such as retention, transactional activity, and new customer acquisition.

Mastercard and MEGOGO were not just project partners, but active parts of the in-game economy and reward structure.

As a result, we didn’t just build a game — we created a product mechanism that connects engagement, transactions, and partner objectives, directly impacting core business metrics.

12/06/2026

Оur CEO Yegor Pavlenko spoke at RAU Expo 2026 — Ukraine's leading retail exhibition and conference, bringing together 1,500+ participants and 110+ industry experts.

Presentation topic: "What challenges in retail does gamification solve — and how does it work in practice."

Yehor shared how gamification in a mobile app can become a real growth tool for retail — driving purchase frequency, loyalty program engagement, and DAU, rather than just being a "cool feature."

The hall was packed — and that speaks for itself. Retail today is actively looking for new tools, and gamification is steadily claiming its place among them.

Beyond the presentation, it was a day full of meaningful meetings and conversations with people who are driving the industry forward. That's exactly why showing up at events like this matters.

Thank you RAU for the opportunity to talk about gamification where real business decisions are made.

09/06/2026

Excited to share one of our latest projects.

Together with Sense Bank and Tallium , we built a gamified football experience inside the Sense SuperApp for the 2026 World Cup — designed to create value for users, the business, and partners alike.

The goal was ambitious: create an in-app game that doesn't just entertain, but directly supports key business metrics.

Here's what users get:
- An arcade-style football game with progression mechanics
- A chance to unlock a MEGOGO subscription for World Cup streaming
- Daily Streak rewards with multipliers from x1.2 to x2
- Real-time PvP matches against other players

From a business perspective, the mechanics are built to drive:

• Engagement and retention
Daily Streaks and PvP create compelling reasons to come back regularly.

• Transactional activity
Rewards are tied to real user transactions, helping convert engagement into measurable business outcomes.

• User growth
The competitive PvP layer encourages social interaction and organic acquisition.

• Partner value
Mastercard and MEGOGO are integrated into the experience itself, becoming part of the game's economy and reward structure rather than simple sponsorship placements.

The result is a product ecosystem that brings together engagement, transactions, partner objectives, and game mechanics in a single experience.

This is exactly the kind of gamification we love: not a standalone feature, but a product tool that contributes directly to business growth.

Huge thanks to everyone involved for making it happen 🤝

31/05/2026

What sets a market leader apart from everyone else?

From our experience working with Сільпо, the answer is simple: the courage to experiment, embrace new ideas, and constantly look for ways to make the customer experience even better.

Over the years, we've partnered on projects like "Yaytsivskyi Club," "Pryanykolovy," "Rizdzvonyky," "Samur-Murai," and the "Independence Notebook"—just a few examples from a long list of initiatives we've brought to life together.

Gamification has become an integral part of Silpo’s digital experience, helping transform everyday interactions into something engaging, memorable, and genuinely fun. More importantly, it has played a role in building a brand that people don’t just choose—they truly love.

We’re proud to be part of that journey and grateful for the opportunity to create experiences that people look forward to, talk about, and keep coming back for.