Forvio

13/02/2025

“I can reveal to you your true ROAS—free from the illusions and guesswork that shroud your marketing efforts. But the choice is yours. Take the blue pill, and see the unfiltered data that will empower you to optimize every ad spend. Take the red pill, and remain in the comfort of half-truths and vanity metrics. I can only open the door to your brand’s potential. You must decide whether to walk through it.”

13/01/2025

We’re excited to announce that Forvio has been accepted into the NVIDIA Inception Program, a prestigious initiative designed to support innovative startups revolutionizing their industries with AI and GPU-accelerated solutions.

In line with our mission of optimising marketing budgets, we are preparing to launch a deep learning-based Marketing Mix Model (MMM) that leverages causal graph neural networks. This innovative approach will enable businesses to use more granular data and uncover deeper insights into the causal relationships driving their marketing performance, providing unparalleled precision and flexibility for optimizing their AI strategies.

Joining NVIDIA Inception provides Forvio with access to world-class resources, including technical guidance, go-to-market support, and cutting-edge GPU technologies. This step marks an important step in our journey to redefine how businesses leverage AI in data-driven decision-making in marketing.

14/10/2024

Had an amazing time presenting at MeasureCamp Warsaw 2024! Grateful for the opportunity and the engaging discussions. Looking forward to our next meeting!

06/09/2024

Over 14,000 MarTech solutions were available to professionals in 2024 (thanks to Statista for the data)!

But how can you choose the right tech stack to give your brand a competitive edge?

The answers will be revealed in our upcoming session on September 10th, featuring leading experts in the field:

- Mike Allton, our Chief Storyteller
- Jenna Chiaradio, Chief Customer Success Officer at Adrielmarketing
- Tomas Putnoky and Andy Kozak, Co-Founders of Forvio

📌Seats are limited, so register today on Adriel's website to secure your spot: https://pulse.ly/o5gdbdns1n

27/08/2024

🚀 Join us for an exclusive webinar! 🚀

Hosted by Adriel, with expert insights from Forvio and Agorapulse, this is your chance to elevate your marketing game to the next level! 💡

Webinar: "From Basic to Game-Changing: Tech Stack for Modern Marketers"
📅 Date: September 10, 2024
⏰ Time: 11AM PT, 1PM CDT, 2PM ET

Why should you attend?

✅ Stand Out in Today’s Market – Learn how to differentiate yourself from the competition.
✅ Get Real-World Use Cases – Gain actionable tips that you can implement immediately.
✅ Build the Right Tech Stack – Discover what tools will help you succeed.
✅ Ask the Experts – Learn from industry leaders and get your burning questions answered.

This webinar will equip you with valuable insights and strategies from experts like Forvio to help you set new standards in the industry and Make New Rules!

Don’t miss out on this opportunity to level up your marketing skills! Sign up now 👉 https://hubs.ly/Q02LG6990

20/02/2024

The Forvio team is heading to the Marketing Festival in Brno. ⭐ Over the next few days, we'll immerse ourselves in sessions with some of the industry’s leading minds, aiming to capture trends and strategies that can further enhance our offerings.

We'll be sharing updates and insights right here, so stay tuned!

17/01/2024

For the year 2024, trends in marketing measurement are expected to lean towards even greater accuracy, more sophisticated analytical tools, and the incorporation of new technologies. Here are some potential trends in marketing measurement:

⭐ Advanced Analytics and Predictive Modeling:
There will be an increased emphasis on advanced analysis and predictive modeling to anticipate future trends and market developments, enabling marketers to better tailor their strategies.

⭐ Attribution Modeling and Multi-Touch Attribution:
Attribution modeling will become even more sophisticated, tracking multiple touchpoints in the customer journey to more precisely determine the contribution of individual channels and interactions.

⭐ Cross-Channel Analytics:
With the proliferation of channels for customer interaction (online, offline, social media, etc.), having an integrated view across all these channels will be crucial to gain a comprehensive understanding of campaigns.

⭐ Big Data Integration:
Integrating big data into marketing measurement will help create comprehensive and more accurate views of customers and their behaviors.

⭐ Artificial Intelligence (AI) and Machine Learning (ML):
AI and ML will be more widely utilized for data analysis, pattern recognition, and recommending optimal marketing strategies.

⭐ Customer Lifetime Value (CLV) Optimization:
Focus on optimizing customer lifetime value will become a significant aspect of marketing measurement, enabling better budget allocation and targeting of loyal customers.

⭐ Privacy-Compliant Analytics:
With growing concerns about privacy, analytic tools are expected to focus more on ensuring compliance with data protection regulations.

⭐ Marketing Mix Modeling with Faster Response Times:
Marketing Mix Modeling will focus on quicker and dynamic measurement of the effectiveness of marketing activities, allowing marketers to adapt to rapidly changing conditions.

These trends highlight the ongoing need for precision, speed, and innovation in marketing measurement to ensure effective and efficient management of marketing campaigns.

🤔 What do you think will be the driving force in marketing measurement for 2024? Leave a comment.

06/11/2023

Unwrap the full potential of your Black Friday and holiday marketing mix with Forvio! 🎁✨ Forvio will help you efficiently maximize your ROI by up to 20% across your complex marketing mix and make data-driven decisions for extraordinary results.

🚀💰 From optimizing your budget to identifying successful marketing tactics, Forvio has your holiday marketing needs covered.

Explore more on our website www.forvio.com!

26/10/2023

📢 Attention marketers! Are you tired of navigating your marketing budget blindly? Say hello to Continuous Marketing Mix Modeling - the GPS for your marketing success! 🌐

Dive into our latest blog post to uncover these key findings:

🔄 Discover how Continuous Marketing Mix Modeling (CMMM) works

🙋🏻‍♀️ Explore 18 questions you can confidently answer using Forvio's CMMM

⏰ Learn how to stay ahead of the competition by harnessing advanced insights and making timely strategic decisions.



Ready to accelerate your marketing efforts? 🚀 Read now:

Dive into Forvio’s Blog: Discover Thought-Provoking Articles on Marketing Mix Modeling, IT Innovation, and Work-Life Dynamics.

04/10/2023

📣 Exciting Announcement! 🎉 Forvio is thrilled to join the prestigious Google Cloud Partner Advantage program! 🚀

This collaboration further empowers us to offer cutting-edge marketing insights and valuable attribution visibility to our valued customers. 📊💡

Key Features:
✅ Self-Serve Marketing Mix Modeling: Easily measure and analyze the effectiveness of your marketing efforts comprehensively.
✅ User-Friendly Interface: Seamlessly navigate our intuitive platform and access robust capabilities with ease.
✅ Native Integrations: Effortlessly integrate with Google Cloud tools like BigQuery, Google Sheets, and Google Ads for streamlined data flow and enhanced effectiveness. 🔄

Ready to revolutionize your advertising game? Discover how our advanced marketing measurement + planning platform can transform your marketing strategy and budget allocation.

Visit our website at: www.forvio.com and read more about our Google Cloud partership here: https://www.forvio.com/resources/blog/forvio-joins-google-cloud-partner-advantage

Forvio celebrates their partnership with Google Cloud as they join the prestigious Google Cloud Partner Advantage program.

19/09/2023

Pumped to announce Forvio will be attending the highly anticipated in Cyprus from Sep 20-21st!

Swing by our booth to experience firsthand how Forvio revolutionizes marketing strategies & budget allocation with our app 🚀

We can't wait to connect with fellow trailblazing startups and businesses, share ideas, and uncover collaborations. Don't miss the chance to say hi and dive into our data-driven approach to marketing optimization.

See you there! ✨

Reflect Festival is the #1 tech & business festival in Limassol, Cyprus that celebrates the future, highlights advancements and brings forward be best of innovation, ...

15/09/2023

👕 Forvio just got a wardrobe upgrade! New t-shirts and business cards are in. Not saying we're starting a fashion line... but we're definitely looking sharper! 😉