12/08/2026
Thatโs a wrap on ChinaJoy 2026! ๐จ๐ณ๐ฎ
We spent three non-stop days in Shanghai at Booth W4-D202 talking with publishers, developers, and creators about whatโs next for gaming IP specifically, how to scale through cross-border commerce and social monetization.
A few big takeaways and highlights from our time on the floor:
๐น Teaming up with REJECT: We partnered with Japanese esports giant REJECT (home to legends like Daigo Umehara and Dep) to share practical strategies for localizing and expanding gaming IP into new markets.
๐น AI-driven growth & creator power: We walked partners through our AnyAI, AnyTag, and AnyCreator platforms, showing how smart tech and creator partnerships can drive real performance.
๐น Seamless expansion across 15 markets: Whether helping global brands break into regional markets or helping local publishers go global, two-way cross-border strategy was at the center of every conversation.
Massive thank you to everyone who stopped by our booth to chat!
Want the full breakdown? Check out our latest blog post: https://anymindgroup.com/blog/chinajoy-2026-recap