Surer

Surer Surer is an award-winning, cloud-based insurtech that helps insurance intermediaries to close faster.

Surer is a cloud-based insurtech platform with a digital ecosystem of intermediaries and insurers. It provides tech solutions to help orchestrate the network in the insurance industry enabling insurance intermediaries to close a deal with greater speed and allows insurers to distribute their product with better efficiency. An award winning company, Surer is a winner of the 'Partners of FinTech' aw

ard at the Singapore FinTech Festival Global FinTech Awards 2021 and named one of the top insurance innovators by Insurance Business Asia. Surer is also certified by the Singapore FinTech Association as an Insurtech service provider.

Why 2026 Is the Year of Micro-Wins for IntermediariesYou don’t need massive breakthroughs to have a breakthrough year.So...
28/01/2026

Why 2026 Is the Year of Micro-Wins for Intermediaries

You don’t need massive breakthroughs to have a breakthrough year.

Sometimes, everything changes because of small, repeatable wins - the kind that build confidence, sharpen skill, and reduce overwhelm.

In 2026, focus on micro-wins like:
�✅ Reaching out to one dormant client each day�
✅ Updating one quote faster than before�
✅ Learning one new product feature each week�
✅ Streamlining one workflow friction point at a time

These small wins compound into something powerful: momentum.

And momentum is what turns a good year into a great one.

Here’s to celebrating the small things that create big success.�
Let’s make this your most confident year yet.

This post is the last one in our “Fresh Starts, Smarter Wins” January 2026 series. We hope it has been helpful!

The Follow-Up Formula: How Not to Lose Warm Leads in 2026--Most leads don’t say “no.” They simply go quiet.And in 2026, ...
21/01/2026

The Follow-Up Formula: How Not to Lose Warm Leads in 2026

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Most leads don’t say “no.”

They simply go quiet.

And in 2026, intermediaries who master the follow-up will win far more often.

Here’s the data-backed formula:
✅ Contact within 24 hours - delay kills momentum.
✅ 3–5 touchpoints are usually required to convert (not one!).
✅ Short, value-driven messages outperform long check-ins.
✅ Personal relevance beats generic reminders every time.

And here’s the part many underestimate: Clients appreciate follow-ups - it shows care, not pressure.

If admin slows you down, let Surer handle the heavy lifting. Automated reminders, cleaner workflows, better response tracking - all designed to help you follow up like a pro.

Warm leads don’t stay warm forever.
But with a good rhythm, they turn into warm wins.

This post is part of our “Fresh Starts, Smarter Wins” January 2026 series. Stay tuned for more!

The Singapore Consumer in 2026: What Intermediaries Need to Know2026 consumers aren’t harder to serve - they’re just cle...
14/01/2026

The Singapore Consumer in 2026: What Intermediaries Need to Know

2026 consumers aren’t harder to serve - they’re just clearer about what they expect.

Recent studies show that Singapore customers today are:�
✅ More financially cautious - rising cost-of-living concerns shape product choices.
✅ More personalised in expectations - cookie-cutter doesn’t cut it anymore.�
✅ More digital-first - responsiveness and clarity matter more than channels.�
✅ More trust-driven - transparency is now the top factor in choosing advisers.

For intermediaries, this means one thing 👉🏻 the new competitive edge is trust + speed.

Use your expertise to guide customers through complexity, and use technology to communicate clearly, quickly and consistently.

2026 belongs to intermediaries who truly understand their clients.�
You’re already halfway there.

This post is part of our “Fresh Starts, Smarter Wins” January 2026 series. Stay tuned for more!

Kickstarting 2026 With Confidence 💪🏻The year is young, but the opportunities are already wide open.For Singapore’s gener...
07/01/2026

Kickstarting 2026 With Confidence 💪🏻

The year is young, but the opportunities are already wide open.

For Singapore’s general insurance intermediaries, 2026 will reward those who balance relationship-first thinking with smart digital ex*****on.

So here’s your quick reset checklist for the year ahead:�✅ Reconnect with your warmest clients - they’re your fastest path to momentum.�✅ Audit your portfolio mix - where are you under-indexed?�✅ Streamline your workflow - busy is not the same as productive.�✅ Give yourself one small daily win - consistency beats intensity.

And yes, Surer will be right here powering smoother submissions, faster follow-ups and happier clients - all year long.

Here’s to clarity, confidence and a strong 2026 start.�
Let’s go. 🚀

This post is part of our “Fresh Starts, Smarter Wins” January 2026 series. Stay tuned for more!

🎉✨ Happy New Year from Surer!Here’s to fresh beginnings, bold ideas, and the peace of mind that comes with knowing you’r...
01/01/2026

🎉✨ Happy New Year from Surer!

Here’s to fresh beginnings, bold ideas, and the peace of mind that comes with knowing you’re ready for whatever 2026 brings.

To all intermediaries, partners, and friends - thank you for being part of our journey. Let’s make 2026 a year of growth, connection, and success together. 🚀

🎄✨ Blessed Christmas!Wishing all intermediaries, partners, and friends a wonderful day filled with joy, warmth, and the ...
24/12/2025

🎄✨ Blessed Christmas!

Wishing all intermediaries, partners, and friends a wonderful day filled with joy, warmth, and the spirit of giving.

May your Christmas be merry, bright, and full of peace of mind. 🎁

🚀 2026 Advisor Playbook: How to win when change is the only constant.👨🏻‍💻👩🏻‍💻 Invest in tech that closes business: Prior...
17/12/2025

🚀 2026 Advisor Playbook: How to win when change is the only constant.

👨🏻‍💻👩🏻‍💻 Invest in tech that closes business: Prioritise agentic-AI tools that automate admin & augment human interaction. (AJG Global Insurtech Report: https://www.ajg.com/gallagherre/news-and-insights/global-insurtech-report-q3-2025)

💬 Master the “reinsurance conversation”: Commercial clients want capacity + terms explained. (GrowthHQ insight: https://www.growthhq.io/our-thinking/singapore-commercial-insurance-market-2025-growth-trends-key-insights-and-industry-strategies-for-business-leaders)

⛑️ Health coverage needs fresh messaging: With inflation high & benefit design shifting, your strength lies in educating - not just quoting.

🙌🏻 Prioritise hybrid service: Clients expect digital convenience and human empathy. The sweet spot is efficient + personal.

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🎯 Start now: draft a “2026 client brief” outlining two value conversations for each top-client segment.

This post is part of our themed series: “2025 in Review & 2026 in Focus”!

🔮 2026 Market Outlook: Signals that matter for Singapore GI intermediaries.📈 Premium growth globally is modest: +1.7% re...
12/12/2025

🔮 2026 Market Outlook: Signals that matter for Singapore GI intermediaries.

📈 Premium growth globally is modest: +1.7% real in non-life insurance. (Swiss Re: https://www.swissre.com/institute/research/sigma-research/sigma-2025-05-global-economic-insurance-outlook-shifting-sands.html)

⛑️ Singapore’s medical inflation projected at ~16.9% in 2026 - well above APAC average. (WTW: https://www.wtwco.com/en-sg/news/2025/11/double-digit-medical-cost-increases-projected-to-persist-into-2026-and-beyond-in-singapore)

🚗🏠 Property/motor exposures remain hot: vehicle sales up ~25% (Jan–Sep 2025 vs 2024); infrastructure projects underpin property lines. (InsuranceAsia: https://insuranceasia.com/insurance/in-focus/what-will-drive-singapores-general-insurance-market-bag-65-2030)

🌍 Climate/cat-risk remains front of mind: global insured cat losses ~US$145 bn in 2025 – expect carry-through pressure on reinsurance and pricing. (Swiss Re Nat-Cat review: https://www.swissre.com/institute/research/sigma-research/sigma-2025-01-natural-catastrophes-trend.html)

📌 What to do now:
• Start premium-design conversations around medical inflation with clients.
• Explain pricing to commercial buyers through the lens of global cat + reinsurance.
• Use motor/property themes proactively in your prospecting.

This post is part of our themed series: “2025 in Review & 2026 in Focus”. Stay tuned for more!

2025 - What intermediaries really learned this year---📘 Lessons from the front-line of SG insurance in 2025:✅ Tech isn’t...
10/12/2025

2025 - What intermediaries really learned this year

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📘 Lessons from the front-line of SG insurance in 2025:

✅ Tech isn’t just flashy—it’s foundational. Agentic AI and multi-agent workflows entering practice. (McKinsey: https://www.mckinsey.com/industries/financial-services/our-insights/the-future-of-ai-in-the-insurance-industry)

✅ Health client conversations got tougher. With medical cost trends outpacing norms, value conversations trump price. (InsuranceBusinessMag: https://www.insurancebusinessmag.com/asia/news/breaking-news/singapore-general-insurance-market-poised-for-strong-growth-555519.aspx)

✅ Commercial clients care more about capacity, reinsurance and climate risk than ever. (BusinessTimes SG: https://www.businesstimes.com.sg/companies-markets/average-growth-8-year-last-decade-singapores-general-insurance-sector)

✅ Tool fatigue is real: funding is stable, but choosy—apps must save time and close business. (AJG Global Insurtech Report: https://www.ajg.com/gallagherre/news-and-insights/global-insurtech-report-q3-2025)

✅ Your takeaway: balance tech + human, elevate value conversations, treat every “no” as data, not defeat.

This post is part of our themed series: “2025 in Review & 2026 in Focus”. Stay tuned for more!

Wrapping up 2025 - Key market trends in Singapore GI---🔍 2025 in Review: What every general insurance intermediary shoul...
03/12/2025

Wrapping up 2025 - Key market trends in Singapore GI

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🔍 2025 in Review: What every general insurance intermediary should know.

• Singapore’s general insurance market is projected to grow ~6.4% in 2025. (SBR article: https://sbr.com.sg/insurance/news/singapores-general-insurance-market-slated-64-in-2025)
• The largest segment? Personal Accident & Health (PA&H), expected at ~23.8% GWP share, growing ~7.6% in 2025. (Insurance-Edge: https://insurance-edge.net/2025/01/17/singapore-insurance-market-in-focus-2/)
• Motor insurance: ~20.6% share with ~6.7% premium growth. (InsuranceAsia: https://insuranceasia.com/insurance/in-focus/what-will-drive-singapores-general-insurance-market-bag-65-2030)
• Factor in rising medical inflation, ageing population (20.7% aged 65+ by end-2025). (InsuranceBusinessMag: https://www.insurancebusinessmag.com/asia/news/breaking-news/singapore-general-insurance-market-poised-for-strong-growth-555519.aspx)

👉 What this means for intermediaries:
• Prioritise conversations around health value, not just price.
• Motor growth remains strong – use it as an anchor.
• Prepare clients for inflation and demographic shifts.

This post is part of our themed series - 2025 in Review & 2026 in Focus. Stay tuned for more!

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