Whale

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Whale provides an Omni-channel Digital Marketing Operation Platform for brands with key technological innovations of AI+IoT+Data, which strongly empowers brand growth and digital development.

On November 7, the Jiemian Technology Conference kicked off in Shenzhen, in which Whale won the "REAL 100 Innovator" awa...
08/11/2022

On November 7, the Jiemian Technology Conference kicked off in Shenzhen, in which Whale won the "REAL 100 Innovator" award.
As a popular domestic news and business social platform , Jiemian's REAL 100 Innovators is a highly authoritative and professional benchmark for business in China. The 2022 REAL 100 Innovators list is selected from startups and investment institutions, and identifies the most innovative forces in the industry from the fields of hard technology, new vehicle manufacturing, carbon neutrality, and healthcare.
Receiving the REAL 100 Innovator award is another testament to Whale's continued exploration and breakthroughs in the digital field.

Each brand has its own style, and each anchor has its own style.Experienced anchors need a long bonding period with a br...
02/11/2022

Each brand has its own style, and each anchor has its own style.
Experienced anchors need a long bonding period with a brand, and it takes a long time for a brand to cultivate its own anchors fulling embrace with its style.
At the same time, in each live broadcast, the factors that affect the audience's (potential customers) decisions , in addition to the anchor's tone and live room atmosphere, more importantly, is the accuracy of the output content and how easy to understand.
For example: when an anchor explains a product, he first accurately describes the value of the product, then gives examples of consumer scenario experiences - this meets the needs of most consumers and therefore generates better data for business indicators.
Whale VAP "Video Analytics Platform", the review function can not only restore the full amount of data of each broadcast, but also analyze the composition of live broadcast discourse by intelligently tagging the semantics of live content, along with the fluctuating changes of actual indicators. These combined brand quality discourse can certainly realize content driving brand business growth.

While beauty brand leaders are embracing content marketing strategies for growth, they often still struggle with getting...
12/10/2022

While beauty brand leaders are embracing content marketing strategies for growth, they often still struggle with getting full grasp of customer preferences, keeping BA service standard consistent and connecting the dots across the “content - product - customer” fragmented data. The key question is, how should beauty brands deliver effective content marketing strategies?
In this new media era, the only constant is change, from where customers make their purchases, to where they consume brand information and how they connect with brands. Yet, “Content is King” still holds true, more than ever.
Whale Digital Asset Management (DAM) platform serving as the central command center for Content, empowers brands to deliver fully-digitalized, intelligent and rich-media content marketing campaigns, maximizing business growth potential and brand influence across the digital realm.

How does VAP help brands?In VAP solution, "data" does not only refer to GMV, GPM and other common indicators, but more c...
28/09/2022

How does VAP help brands?

In VAP solution, "data" does not only refer to GMV, GPM and other common indicators, but more comprehensively covers multi-dimensional factors that may have a key impact, such as live anchors, spoken words, flash sale, user comments, etc. associated with live streaming. We can easily find that most of these factors come from the subjective initiative of "people". How will VAP redefine this data about "people" and dig deeper into its value?

VAP helps brands to build an algorithm model for live streaming through structured storage of live streaming source video and live streaming data, and provides three review applications: "live streaming review", "product review", and "anchor review", so that reviewers can easily restore the live streaming scene. After structuring the "people"(anchors and comments), "goods"(merchandise), and "space"(the live broadcast room), and correlating them with the index data results, VAP helps brands to make an intuitive and visual quantitative analysis of the factors affecting business indicators.

On 2022 SEAWORLD Whale Autumn Product Launch, we have released "DAM" and "VAP" products. But what are "DAM" and "VAP"?Di...
22/09/2022

On 2022 SEAWORLD Whale Autumn Product Launch, we have released "DAM" and "VAP" products. But what are "DAM" and "VAP"?

Digital Asset Management (DAM), a digital asset management platform, focuses on the content production process, using AI technology to help brands produce, manage, stream, distribute and gain data insights for content-driven marketing growth. DAM has three main functions. The foremost is content management collaboration, using the collaborative editing document feature to allow people in different parts of the content production process to work together to conceptualize and output content, leveraging the platform's advantages to produce live content quickly and efficiently. Secondly, Whale assists brands with content compliance audits, such as reviewing the duration of collaboration between celebrities endorsement and brands, which are issues related to the core content production of brands. whale provides a complete set of services to review content compliance, confirming that all content meets the requirements of advertising laws and collaboration contracts before marketing ads are placed, in order to avoid unnecessary financial losses to brands. Finally, Whale also provides data analysis support to brands. After the content is placed, Whale will follow up on the trends of clicks and other traffic data to empower the entire content production process and improve production efficiency through real data feedback.

VAP "Video Analytics Platform" is based on DAM and provides structured analysis and visualization of video content through AI algorithms to drive better results in live streaming. Whale's AI technology not only provides the anchor with the live broadcast discourse based on the algorithm's knowledge of the vertical Industries, but also provides real-time and synchronized field control services to help the anchor better grasp the pace of the live broadcast. After the live broadcast, VAP technology will review the live content and classify key phrases to create brand-specific marketing content assets.

On September 15, Whale successfully held the 2022 SEAWORLD "Data for Content" Whale Autumn Live Demo Day. Whale unveiled...
15/09/2022

On September 15, Whale successfully held the 2022 SEAWORLD "Data for Content" Whale Autumn Live Demo Day. Whale unveiled our new digital content solution, DAM "Digital Asset Management", and our live & video content insights solution, VAP "Video Analytics Platform", for brand users.

While "Content Go First" has become the accepted marketing principle for many brands, the redundancy in content production and the cumbersome content flow have become barriers to content growth. Based on this, Whale has explored a new track of digital content management based on "AI" and "data algorithm", and has laid out the track of live streaming and short video data analysis with AI and data analysis technology to help brands drive "growth" with "content power" and "decision power" with "data power".

In the future, Whale will take digital technology as its grip and devote itself more firmly to accompanying brands on the road of digital development. We are looking forward to seeing the potential of "DAM" and "VAP" in the era of content explosion, and the infinite possibilities of digital content-driven growth for brands!

Today, half of the content marketing landscape is already well on its way to digital, and the trend is becoming more amb...
09/09/2022

Today, half of the content marketing landscape is already well on its way to digital, and the trend is becoming more ambitious - from a global perspective, 64% of companies have already started to deploy DAM systems; 26% are also planning or interested, and only 10% are not yet aware of DAM software.

The truth is: this remaining 10% is being left behind on the digital content marketing track. Where they are digitally weak, they are in desperate need of a DAM upgrade and are in a position to play the game of the future.

Based on the vertical cultivation in the field of full-domain digital content management, Whale's 「Digital Asset Management」, DAM, is coming back this fall.

At the same time, Whale is deeply anchoring and researching the segment of live & short-video data analytics, and launching a new product that can upgrade the live e-commerce & short-video marketing for brands - the 「Video Analytics Platform」 for live & short-video data analytics.

Let's witness their birth on September 15, 2022 at 2pm (BJT)

07/09/2022

We've moved to a new office, come and see!

There is a common saying in the Chinese sales world that "Golden September and Silver October": September starts with a ...
02/09/2022

There is a common saying in the Chinese sales world that "Golden September and Silver October": September starts with a golden period for most retail brands, connected with the subsequent annual e-commerce promotions such as Double 11 and Double 12. The education and learning, footwear and luggage industries also take a great opportunity to earn another bucket of gold in the beginning of the school season in September.
Whale is working from four angles: merchandise strategy, channel strategy, content strategy and scene building to help brands seize the golden period of sales!

Whale has built a one-stop refined sales model and service experience for the automotive industry based on its deep unde...
26/08/2022

Whale has built a one-stop refined sales model and service experience for the automotive industry based on its deep understanding and practical experience in the pendant industry, through the deep digging of key user moments in the pre-market and the ultimate service experience in the aftermarket.
How to explore more feasible and powerful validation methods from the perspective of OEMs to help auto brands better manage their dealership business and scientifically assess their operational health has become a new issue that needs to be solved with the support of digital power.

The ADMIC Golden Glitter Award has always been highly authoritative and professional and has been recognized by people f...
25/08/2022

The ADMIC Golden Glitter Award has always been highly authoritative and professional and has been recognized by people from all walks of life. In the 2022 Annual Awards, Whale has won the ADMIC Golden Glitter Award "Automotive Digital Marketing Service Provider of the Year" for continuous exploration and breakthrough in the automotive digital field.

Address

Singapore

Opening Hours

Monday 09:00 - 18:00
Tuesday 09:00 - 18:00
Wednesday 09:00 - 18:00
Thursday 09:00 - 18:00
Friday 09:00 - 18:00

Telephone

+864006689930

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