22/09/2022
On 2022 SEAWORLD Whale Autumn Product Launch, we have released "DAM" and "VAP" products. But what are "DAM" and "VAP"?
Digital Asset Management (DAM), a digital asset management platform, focuses on the content production process, using AI technology to help brands produce, manage, stream, distribute and gain data insights for content-driven marketing growth. DAM has three main functions. The foremost is content management collaboration, using the collaborative editing document feature to allow people in different parts of the content production process to work together to conceptualize and output content, leveraging the platform's advantages to produce live content quickly and efficiently. Secondly, Whale assists brands with content compliance audits, such as reviewing the duration of collaboration between celebrities endorsement and brands, which are issues related to the core content production of brands. whale provides a complete set of services to review content compliance, confirming that all content meets the requirements of advertising laws and collaboration contracts before marketing ads are placed, in order to avoid unnecessary financial losses to brands. Finally, Whale also provides data analysis support to brands. After the content is placed, Whale will follow up on the trends of clicks and other traffic data to empower the entire content production process and improve production efficiency through real data feedback.
VAP "Video Analytics Platform" is based on DAM and provides structured analysis and visualization of video content through AI algorithms to drive better results in live streaming. Whale's AI technology not only provides the anchor with the live broadcast discourse based on the algorithm's knowledge of the vertical Industries, but also provides real-time and synchronized field control services to help the anchor better grasp the pace of the live broadcast. After the live broadcast, VAP technology will review the live content and classify key phrases to create brand-specific marketing content assets.