14/06/2022
Vladimir Manuel, a highly respected industry expert from Pointwest joins award-winning Nudgyt Pte Ltd as Chief Growth Officer. He brings with him an entrepreneurial mindset and a wealth of business experience. He steps into the newly created position as start-up Nudgyt has grown exponentially over the last 2 years.
Kathleen Yu, Chief Scientist at Nudgyt says, “I am thrilled to welcome Vladimir to be part of the team. My entire career has been spent in the technology industry, and I look forward to continuing that tradition with Vladimir by providing ‘best of breed’ solutions to Nudgyt’s current and future customers.”
As Chief Growth Officer, Vladimir or VJ as he is called by his friends and business associates in the Philippines, will coordinate Nudgyt's entire marketing operations. His responsibilities include building Nudgyt's marketing strategy and direction, continuously optimizing ROI, as well as managing and developing the marketing/sales team and participating in management decisions.
VJ’s background in Software as a Service (SaaS) and professional services is a perfect fit for Nudgyt, the leading Asia Pacific company whose products utilise stack AI based on Behavioural Science. It boasts clients like Transcom, Procter & Gamble (P&G), Citiglobal, Bank of China, Merck and HSBC and is industry agnostic.
“Nudgyt is well on its way to be THE AI/Behavioural Science company in Asia Pacific and I am thrilled to join this award winning organisation,” says VJ, “With double digit growth planned for 2023 onwards, a major investment and recent influx of new talent, Nudgyt is well positioned for explosive growth now more than ever. Best of all, we are just getting started.”
VJ said that the first meeting with Nudgyt gripped him with excitement as he was facing all the problems that Nudgyt’s products have solved. He elaborated on the ubiquitousness of Nudgyt’s solutions, "First, there needs to be a well-defined, easily recognised problem and a solution that specifically solves the issue simply and elegantly. Second, that solution needs a good base which should consist of people, product and process and Nudgyt had all three in place.”
His six-year experience with Globe Telecom and another few years for AXA Philippines have served him well. He continues to specialize in the software business in his current job. He says: "I have always been fascinated about the role of technology in making people's lives easier with what it can do. I've also been very passionate about helping businesses. So, combining these two interests, it was very logical for me to join Nudgyt whose business is to make business easy to manage and they have proven results.
He graduated with an MBA with honors at Fordham University in New York.