17/06/2026
A social media account is no longer just a profile. For many individuals, it represents years of effort, reputation building, audience growth and trust. Some accounts have accumulated thousand and even millions of followers. Others hold years of personal content, professional networks and digital influence. As a result, abandoned accounts are increasingly viewed as valuable assets rather than dormant profiles. Unknown to many people, an entire market has emerged around buying and selling social media accounts. This means an account that was built by one person is later used by someone entirely different. The identity remains, but the individual behind it changes.
When we think about estates, we often think about physical assets: homes, vehicles, investments, and personal belongings that are passed on to future generations. Yet in today's connected world, many people possess another type of asset that receives far less attention: their digital estate.A digita...