14/07/2026
📅 On the 9th of July, Ubiwhere took part in the “Centro de Inteligência Turística Porto e Norte: Go Live” event, organised by Porto Business School, which marked the official launch of the new Centro de Inteligência Turística Porto e Norte, developed by Porto Business School in partnership with Turismo do Porto e Norte de Portugal and Ubiwhere.
The CIT - Porto e Norte was created with the mission of placing data at the heart of decision-making in the tourism sector through a platform that integrates information from multiple sources, enabling more informed, strategic and sustainable decisions. 📊
During the session “The CIT: From Vision to Platform”, our Project Manager, João Pardinha, joined Rita Marques, Project Coordinator and Director of the Tourism Futures Centre at Porto Business School. The session highlighted the role of data, artificial intelligence and analytics in the evolution of smart tourism, presenting the seven strategic domains that structure the platform and demonstrating how it can anticipate trends, understand visitor behaviour and support destination planning. 💡💻
The event also featured the signing of collaboration agreements between Porto Business School and the Confederação do Turismo de Portugal, NEST Portugal and ANA – Aeroportos de Portugal, S.A., reinforcing a shared commitment to innovation and the digital transformation of the tourism sector. ✍️
👉 The event was opened by Professor José Esteves, Dean of Porto Business School, and Luís Pedro Martins, President of Turismo do Porto e Norte de Portugal, while the closing session was delivered by Francisco Calheiros, President of the Portuguese Tourism Confederation (CTP).
📸 Tiago Ferrerinha, Porto Business School
Recuperar Portugal