28/05/2026
📍 On the 27th of May, Ubiwhere attended the launch of the Tourism Intelligence Centre (CIT) – Porto and North, held at Porto Business School and launched in partnership with Turismo Porto e Norte de Portugal. 📅
Developed by Ubiwhere within the scope of the Acelerar e Transformar o Turismo Mobilising Agenda, CIT – Porto and North aims to transform data into actionable knowledge, contributing to a more competitive, sustainable and intelligent tourism ecosystem. 🏙️💻
👉 During the event, Rui A. Costa, co-CEO of Ubiwhere, took part in the roundtable “From Data to Decision: Tourism Intelligence at the Service of Destinations”, where he highlighted the importance of data quality, accessibility and user-centred technology in supporting smarter and more strategic decision-making for tourism destinations. 🔎
The launch brought together representatives from Porto Business School, including José Esteves, Luís Garrido Marques and Rita Marques, Turismo Porto e Norte de Portugal, represented by Luís Pedro Martins, technology partners and entities from the tourism sector, such as the Northern Regional Coordination and Development Commission, represented by Rui Costa. The protocol of CIT - Porto and North was signed between Porto Business School and Turismo Porto e Norte de Portugal, reinforcing the collaboration around data, technology and tourism intelligence for the region. 💡