26/03/2021
Welcome to your SEO learning journey!
You'll get the most out of this guide if your desire to learn search engine optimization (SEO) is exceeded only by your willingness to execute and test concepts.
This guide is designed to describe all major aspects of SEO, from finding the terms and phrases (keywords) that can generate qualified traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site.
The world of search engine optimization is complex and ever-changing, but you can easily understand the basics, and even a small amount of SEO knowledge can make a big difference. Free SEO education is also widely available on the web, including in guides like this! (Woohoo!)
Combine this information with some practice and you are well on your way to becoming a savvy SEO.
CHAPTER 1: SEO 101
What is it, and why is it important?
For true beginners. Learn what search engine optimization is, why it matters, and all the need-to-know basics to start yourself off right.
CHAPTER 2: HOW SEARCH ENGINES WORK – CRAWLING, INDEXING, AND RANKING
First, you need to show up.
If search engines literally can't find you, none of the rest of your work matters. This chapter shows you how their robots crawl the Internet to find your site and add it to their indexes.
CHAPTER 3: KEYWORD RESEARCH
Understand what your audience wants to find.
Our approach targets users first because that's what search engines reward. This chapter covers keyword research and other methods to determine what your audience is seeking.
CHAPTER 4: ON-SITE OPTIMIZATION
Use your research to craft your message.
This is a hefty chapter, covering optimized design, user experience, information architecture, and all the ways you can adjust how you publish content to maximize its visibility and resonance with your audience.
CHAPTER 5: TECHNICAL SEO
Basic technical knowledge will help you optimize your site for search engines and establish credibility with developers.
By implementing responsive design, robot directives, and other technical elements like structured data and meta tags, you can tell Google (a robot itself) what your site is all about. This helps it rank for the right things.
CHAPTER 6: LINK BUILDING & ESTABLISHING AUTHORITY
Turn up the volume.
Once you've got everything in place, it's time to expand your influence by earning attention and links from other sites and influencers.
CHAPTER 7: MEASURING, PRIORITIZING, & EXECUTING SEO
Set yourself up for success.
An essential part of any SEO strategy is knowing what's working (and what isn't), adjusting your approach as you go along.
JH Tech Network
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