23/05/2026
Your designer just sent you 6 files and you have absolutely no idea what to do with them. šļø
Here's what each one actually means, in plain English. No design degree required.
PNG : Transparent background. Use on websites, presentations, anywhere you don't want a white box around your logo.
JPG : Compressed image. Best for social media and emails. Never send this to a printer.
SVG : Scalable vector. Resize it to billboard size and it stays sharp. This is your most important file.
PDF : Print ready. Always send this to your printer. Always.
AI : Adobe Illustrator source file. Keep this safe. You'll need it someday.
EPS : Old school vector. Some printers still ask for it. Just hand it over when they do.
Save this post. Send it to whoever on your team handles your design files.
Working with a designer and not sure what you actually need? Drop your question below - I'll answer it.
