I Want Pixels

08/07/2026

If I had to brand a premium menswear brand, this is how I'd do it.

Meet Sardar.

The whole identity is built on one idea - the pagri. I turned it into a gold mark that sits over the Urdu calligraphy like a crown. Strong, distinct, recognisable from across a room.

I kept the name in Urdu, not English, because for premium desi menswear, Urdu just feels more authentic and more premium.

Three colours only. Deep navy, gold, cream. Expensive without shouting.

Then I carried the exact same identity across everything - the hangtag, the bag, the shop signage, the billboard. That consistency is the actual job.

The logo is the easy part. Making everything feel like the same brand - that's the work.

Save this if you're building a brand. 🖤

03/07/2026

Aakhir kiun? 🫠

17/06/2026

KFC just rebranded and the smartest thing about it isn't how it looks.

KFC just rebranded, and the smartest thing about it isn't how it looks. The entire identity around the bucket. The one asset that already made them famous.

What do you think of the new look? 👇

15/06/2026

13/06/2026

Most mental health brands in Pakistan feel like a clinic. Cold. Distant. The kind of place you avoid until you absolutely can't.

So I designed one that feels like the opposite of that.

This is Sukoon.

Every decision here was made backwards from one question - what should a person feel the moment they encounter this brand? Not after they read about it. The moment they see it.

None of it looks clinical. That wasn't an accident. That was the brief.

Mental health in Pakistan finally has a conversation starting. I just wanted to give it a face worthy of it.

Save this if you believe design can do more than decorate. 🌿

12/06/2026

This brother claims that he can create any kind of design within 2 minutes with the help of AI, that too 1000 times better than Pakistani graphic designers. Here's my honest take on this topic.

11/06/2026

Pakistani brands will spend everything on their business - and nothing on their brand.

Machinery. Inventory. Rent. Staff. Done. Branding? Printer ke paas chale jaate hain.

And then wonder why the customer chose the competitor.

Save this. Send it to every business owner you know who needs to hear it.

03/06/2026

I created this Canva playlist back in 2022 when it was in its initial stages; things were not that advanced. When I went back last month to prep for this video, I genuinely didn't recognise half of it.

Canva has quietly added 10+ AI tools, completely changed its interface, and built features that honestly rival things I used to need Photoshop for. This video is my honest breakdown of everything that changed - what's actually useful, what's just marketing, and what belongs in your real design workflow.

WHAT'S COVERED IN THIS VIDEO:
━━━━━━━━━━━━━━━━━━━━━━━
✅ Magic Studio — Canva's full AI hub explained
✅ Magic Edit — the feature that replaced my Photoshop step
✅ Dream Lab vs Magic Media — which one to actually use
✅ Canva Sites — yes, you can build real websites now
✅ Brand Kit — why this changes everything for client work
✅ Interface changes that actually speed up your workflow
✅ Honest verdict — who should use Canva in 2025

🔔 Subscribe for weekly videos on graphic design, Canva, AI tools, and building a design income — explained in Urdu/Hindi.

This video is delivered in Urdu/Hindi with English technical terms.

23/05/2026

Your designer just sent you 6 files and you have absolutely no idea what to do with them. 🗂️

Here's what each one actually means, in plain English. No design degree required.

PNG : Transparent background. Use on websites, presentations, anywhere you don't want a white box around your logo.
JPG : Compressed image. Best for social media and emails. Never send this to a printer.
SVG : Scalable vector. Resize it to billboard size and it stays sharp. This is your most important file.
PDF : Print ready. Always send this to your printer. Always.
AI : Adobe Illustrator source file. Keep this safe. You'll need it someday.
EPS : Old school vector. Some printers still ask for it. Just hand it over when they do.

Save this post. Send it to whoever on your team handles your design files.

Working with a designer and not sure what you actually need? Drop your question below - I'll answer it.

08/05/2026

Graphic Designers spending 2+ hours to find a perfect font…