05/10/2026
Most founders think about owning their code. Fewer think about owning the accounts underneath it, and that is what actually strands people. You can own every line of your software and still lose your website, email, and years of analytics because the accounts were set up in someone else's name.
It usually starts innocently: a developer or friend registered the domain on their personal account and set up hosting and analytics under their logins "to make it easy." Now the keys to your front door are on someone else's keyring.
Underneath "our website" sits a stack of single points of control: the domain registrar, DNS, hosting, business email, analytics, ad accounts, payments, app store listings. Trusting the person is not the safeguard, because they can get busy, go out of business, or lose their own login.
What good looks like: every account under an email your company owns, you as owner or admin, your billing, and a written registry. Run the audit this week.
Not sure whose keyring your business is on? Message us "KEYS."