29/04/2025
Job Title: Social Media Marketer (SMM Specialist)
About the Role:
We are looking for a creative and results-driven Social Media Marketer to manage our social media presence and support overall marketing strategies, especially in the fast-paced crypto industry. The ideal candidate will have experience in both content creation and strategic growth, with a strong understanding of SEO, brand building, and audience engagement.
Key Responsibilities:
Develop, implement, and manage our social media strategy.
Create and schedule engaging content across platforms (Instagram, X/Twitter, LinkedIn, TikTok, etc.).
Run targeted ad campaigns and optimize them for performance.
Monitor analytics and generate reports on key metrics (engagement, growth, conversions).
Work closely with the creative and AI content teams to align messaging.
Conduct competitor analysis and stay updated on crypto trends.
Optimize posts for SEO and manage hashtags, captions, and descriptions.
Manage community interactions (comments, DMs, mentions).
Suggest and implement new features to grow brand awareness.
Requirements:
2+ years experience in social media marketing (crypto industry experience is a plus).
Strong knowledge of SEO, hashtags, and growth hacking techniques.
Hands-on experience with tools like Meta Ads Manager, Google Analytics, and scheduling platforms (like Buffer, Hootsuite, Later).
Good understanding of the crypto space and current digital trends.
Ability to create basic content ideas (graphics, captions) — advanced design skills are a plus but not necessary.
Strong copywriting skills.
Self-driven, creative, and able to work with minimal supervision.