29/03/2022
1) In terms of visual content marketing, 32% of digital marketers claim visual images are the most important type of content. Blogging comes second at 27%, followed by videos (24%), live video (9%), and podcasting (1%). (Social Media Examiner, 2019)
2) When people hear a message, they are most likely able to remember 10% of the information relayed three days later on. However, when the same message is coupled with a visual graphic, people can remember 65% of the information three days later. (Brain Rules)
3) 60.8% of digital marketers say that visual assets are imperative to successful marketing. (Red Website Design, 2018)
4)In terms of performance, digital marketers said that original graphics (40%) performed best and delivered the most engagement. Videos & presentations (24%) account for second followed by stock photos (13%) and charts and data visualization (9%). (Venngage, 2020)
5) 49% of digital marketers said that visuals are very important to their marketing strategies. (Venngage, 2020)
6) 65% of digital marketing executives claim visual assets like images, infographics, illustrations, and videos are imperative to brand story communication. (CMO Council, 2015). π§π½βπ¨"
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