Dumb Dumb Ideas

19/07/2024

Here is one way to turn AUDIO only podcast into shareable clips for Reels.

05/07/2024

What is a logo? a brand identity? and branding?

03/07/2024

Logo exploration: sparrow architects

28/06/2024

This is why you see a lot of black on Luxury brands...

26/06/2024

Reworked
Recycled
Remade

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21/06/2024

Canva is great but it has it's limits specially when doing Branding Work...

21/06/2024

Worked with an amazing artist for his promo vid! This one was a fun project!

Check it out here 👇👇👇

A collection of hand-painted pulpy vintage horror comic art by Curt Merlo

20/06/2024

Trying Something out with past projects....

14/06/2024

This is why Facebook (and most tech and social media platforms) are BLUE

13/06/2024

A common misconception about creating a logo is that it's brand building...

❌ But it is not! ❌

Creating a logo and building a brand are 2 different things that crisscross each other.

a logo is a 🤏 tiny part of a whole (whole meaning brand building) and brand building is composed of small different parts of creating 🎨 visuals, images, creating a 💬 voice, and messaging. and other different parts that make your brand more personal, more authentic, and different from other brands.

07/06/2024

We make fun of them... but how are BAD LOGOs really made?

06/06/2024

Don't get me wrong, Going viral is good! but aspiring for it does not lead 👎 to the best results...

While going viral can bring a lot of attention to your brand, it's not always the best strategy for building a 📱presence online or 📈 reaching your KPIs.

👇 Here are some reasons why you should focus on targeting your ideal audience instead of trying to go viral:

1. Relevance: Your ideal audience is made up of people who are most likely to be interested in your product or service and ✨ aspire to your brand's image. By targeting them specifically, you can create content that is highly relevant to their interests and needs, which can help to build a deeper connection with your brand.

2. Engagement: When you target your ideal audience, you are more likely to 📲 generate engagement and interaction with your content. This can lead to more 💬 shares and comments, which can help amplify your reach and bring in new customers.

3. Sustainability: Viral content is often short-lived and can be difficult to sustain. By focusing on your ideal audience, you can create a sustainable marketing strategy where you don't 🧠 run out of ideas, and that will continue to drive growth and sales in the long term.