Ren Cavan

21/12/2025

Pili ka: a pretty page is 100% on-brand, or an ugly page that is optimized for conversion?

Actually, it’s a no-brainer.

18/12/2025

Stop learning features you don't have clients for yet.

I see VAs studying 'How to build a Membership Site' when they don't even have a client who needs a membership site.

This is Knowledge Obesity. You're stuffing your brain with junk you can't use.

The Strategist Rule: Just-In-Time Learning.

Sold a funnel? Now go learn funnels.

Sold a calendar? Now go learn calendars.

Learn to earn. Don't just learn to learn.

17/12/2025

Here is the harsh reality of the market right now:
Kapag nag-brand ka gamit ang Tool (GHL, ClickFunnels, Zapier), you position yourself as a Commodity.

Ang tingin sa'yo? Technician.

Ang offer sa'yo? "Hourly Rate."

Bakit? Kasi tools are replaceable.

Pero kapag nag-brand ka gamit ang Outcome (Lead Gen, Revenue Systems, Client Retention), you position yourself as a Partner.

Ang tingin sa'yo? Consultant.

Ang offer sa'yo? "Premium Value."

Think about it:

Do you hire a "Hammer Expert"?

No. You hire a Carpenter to build a house.

The tool is irrelevant. The house is the point.

The Shift:

❌ "Gumagawa ako ng GHL Workflows."
✅ "I build automated systems that clone your best sales rep."

Stop selling the hammer.

Start selling the house.

16/12/2025

Kagabi, problemado ang client ko.

Here’s the scenario:
My client has a "Raise Hander" post on IG.
"Comment 'VIDEO' and I'll send you my VSL."

It’s performing well.
But here’s the problem: Gusto niya i-capture yung leads sa GHL.

A Builder would immediately say:
"Sir, capture natin email sa ManyChat, tapos Zapier papuntang GHL."
Mali. Magastos. Dagdag subscription.

Or the Builder might say:
"Gawa tayo ng bagong Opt-in Page bago nila makita yung VSL."
Mali ulit. The client wants a Standalone VSL Page. Maintenance nightmare kung gagawa ka ng duplicate pages.

So, ano ang gagawin ng Strategist?

I sat back. I looked at the logic.
I didn't touch the page builder yet.

The Solution? A simple URL Parameter Script.

I told the client:
"We don't need new tools. We just need a smarter link."

If the traffic comes from IG, the link looks like this:
https://www.google.com/search?q=yourdomain.com/vsl%3Fsource%3Dinstagram

Then, I added a tiny script on the GHL page:
If URL contains "instagram", auto-open the Opt-in Popup.
If URL is normal, just show the VSL.

Boom.
No extra ManyChat costs.
No duplicate pages to maintain.
Same URL, dynamic behavior.

Medyo technical? Yes.
Pero 'yan ang difference.

A Builder reacts to the task: "Gawa bago page." (Work harder).
A Strategist hacks the system: "Modify the logic." (Work smarter).

Builders scratch the surface.
Strategists dig deep to find the elegant solution.

Kung pagod ka na sa "Brute Force" method at gusto mo matutunan yung ganitong klaseng Diskarte, you need to be in my next training.

I’m teaching the Logic behind the Magic on Dec 23.

Comment "STRATEGIST" and I'll send you the invite.

15/12/2025

mag register ka na po. free lamang po. i repeat, free lang po: https://madebyren.me/73minute

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if you're an aspiring funnel builder sa HighLevel and you feel stuck, this one's for you. Join ka na :)

Stop Memorizing the HighLevel Buttons Start Mastering the Logic. Software updates change every month. Logic is permanent. Learn the First Principles of Automation that "Done-For-You" Snapshots will never teach you.

05/12/2025

Unpopular opinion:
The biggest mistake beginners make is being too eager to "build."

Client signs the contract -> You open GHL -> You start clicking buttons.

Enkkkk... wrong!

This is why your funnels look like Frankenstein monsters.

This is why your automations break.

This is why you get "Builder's Block" staring at a blank screen.

A Strategist knows that the actual "building" is the easiest, most boring part of the job. It’s just data entry.

I follow a strict 3-Phase Rule. If I skip Phase 1, I am not allowed to touch Phase 2.

Here is the unconventional workflow:

Phase 1: THE PAPER (The Architect) 📝
HighLevel Status: CLOSED.
I spend 80% of my time here.
I grab a napkin or a whiteboard.
-> I map the logic.
-> Sulat ko yungoffer.
-> I define the "One Goal."
-> If it doesn't make sense on paper, no amount of automation will fix it.

Phase 2: THE TOOL (The Contractor) 🔨
GHL Status: OPEN.
Now, I become a robot. I am just executing the plan from Phase 1.
-> No thinking.
-> No "creative decisions."
-> Just assembling the pieces.
-> This should be fast because you already did the hard work.

Phase 3: THE AUDIT (The Inspector) 🕵️
GHL Status: INCOGNITO MODE.
I try to break my own funnel.
-> I submit forms with wrong info.
-> I click buttons on my phone.
-> I check if the "Logic Gate" actually fired.
-> A Builder hopes it works. A Strategist PROVES it works.

Yung Lesson: Stop trying to figure it out inside the software.
The software is just a hammer. You can't build a house with just a hammer; you need a blueprint.

Be the Architect first. The Builder second.

I made a checklist for this so you never miss a step.

👉 Get the Strategist's Checklist here: https://madebyren.me/chl-checklist-v2

Close the laptop. Grab a pen.

A practical funnel-building lab for Filipino freelancers & solopreneurs who want to build real tech skills, charge more, and shift from overthinking to action.

27/11/2025

Before you use a snapshot sa paggawa ng funnels, earn the right to use one first.

25/11/2025

The best advice I got from a client I no longer work with?

"Ren, fail faster."

We parted ways, but that lesson stuck.

I realized that waiting 2 weeks to launch a "perfect" project just means waiting 2 weeks to see if it works.

If you launch ugly today, you get answers today.

Don't let perfectionism slow you down.

Fail fast.

Learn fast.

Move fast.

PS: i developed a new biz and we’re currently a 3-man band. But the development was a one-person battle. Guess the main engine? I’ll share how we pulled it off in a week soooooon

24/11/2025

If you think a 50-step workflow is impressive, think again…

23/11/2025

So you wanna level up and send data from HL (HighLevel) to an external tool. In this vid, I’ll show you pano gamitin si webhook action step…