MOBI HQ

Digital Ordering. Integrations. AI. Marketing. Boost efficiency. Elevate guest experiences & grow 💰

15/10/2026

What does it take to keep customers coming back for three generations? 👀

We recently caught up with Sophie Gilmour from Fatima’s, a three-location Middle Eastern takeaway business in Auckland, New Zealand, to talk all things customer loyalty.

And Sophie had plenty of insights to share. 🇳🇿

From keeping customer relationships personal as the business grows, to navigating delivery platforms, making better use of customer data and finding ways to reward loyalty beyond discounts.

One thing that really stood out was Sophie's take on what loyalty actually means:

“It's built on the space that we occupy in their heads.”

Because at the end of the day, it's about more than a loyalty program. It's about the experience customers have with your brand and what keeps them choosing you, time and time again.

We've pulled together our conversation with Sophie into one video, sharing how Fatima's approaches customer loyalty in practice.

🎥 Watch the full conversation and hear how Fatima's does it.

11/10/2026

🍕 Two big reasons to celebrate for our friends at Pizza Pomodoro!

A huge congratulations to the Pizza Pomodoro team, who have been named finalists for Outstanding Pizza/Pizzeria at the 2026 Wellington Hospitality Awards! 🏆

Serving up authentic Neapolitan pizza in Wellington since 2000, they're showing no signs of slowing down.

And the good news doesn't stop there! They've also just launched their new online catering service, powered by MOBI, making it easier for Wellington locals to bring their favourite pizzas to office lunches, events and celebrations.

We're proud to support the Pizza Pomodoro team as they continue to grow and find new ways to serve their community.

Congratulations team, we'll be cheering you on! 👏

08/10/2026

The bit nobody tells you about loyalty?

You actually need to make time for it.

For Sophie from Fatima’s 🇳🇿, one game changer has been a weekly catch-up with our fabulous Tia, from the MOBI Success team.

It creates the accountability to keep looking at what they’re doing, make little changes along the way, and avoid kicking everything down the road.

No giant loyalty overhaul required. Just small changes, consistently.

05/10/2026

Or at least, discounts don’t have to do all the heavy lifting.

Sophie from Fatima’s 🇳🇿 puts it nicely:

“Give them a reason to stay with you. Be generous if you can. Be considered.”

Add value. Share useful information. Make the experience better. And yep, throw in the right incentive when it makes sense.

Because keeping customers coming back is about more than giving them another deal.

01/10/2026

A little MOBI + Otto action from VARTECH 👋

Our Head of GTM for North America, Ruben, was on the ground sharing our story, meeting with partners and talking about what’s happening across hospitality tech right now.

It’s always good to get out from behind the screens and have these conversations face-to-face — especially as we continue growing MOBI and Otto across North America.

Thanks to everyone who stopped for a chat, asked questions and heard what we’re building.

And if you’re wondering about the arm… connect with Ruben and ask him about his whaling incident in Connecticut. 🐋👀

30/09/2026

“Our focus is to keep as many of our customers ordering directly from us as possible.”

Sophie from Fatima’s gets straight to the point on this one. 👆

For Fatima’s, that means giving customers plenty of ways back to their brand — through their app, website, online ordering and catering.

The goal?

Retain them first. Reward them second. ❤️

More great stuff from our chat with Sophie in Auckland. 🇳🇿

27/09/2026

Your customers aren’t all the same. So why talk to them like they are? 👀

When we caught up with Sophie from Fatima’s, she shared how they segment their customers and communicate with them across SMS, push notifications, loyalty offers, online ordering and social.

But the bit we really liked was why they do it:
To make customers feel seen and appreciated, instead of giving everyone the same thing. ❤️

Simple idea. Very good loyalty lesson.

And we’ve still got more gems from our chat with Sophie to share. 💎

23/09/2026

We recently caught up with Sophie Gilmour from Fatima’s, a three-site Middle Eastern takeaway business in Auckland 🇳🇿

We got chatting about loyalty, repeat customers, direct ordering and what they’ve learned as Fatima’s has grown.
Safe to say, Sophie had some gems for us. 💎
So we’re sharing them.

First up: what does customer loyalty actually look like at a business where some customers have been coming back for three generations?

And keep an eye out — there’s plenty more from Sophie to come. 👀

07/09/2026

The biggest opportunity in hospitality isn't always acquiring the next customer.

It's earning the next visit from the customer you've already acquired.

Today, Tia Kelly is exploring how hospitality businesses are approaching that challenge — using customer data, loyalty and relevant communication to turn first visits into repeat behaviour.

We'll look at real venue examples, what's driving results, and practical retention strategies operators can apply to their own customer base.

If increasing repeat visits and getting more value from the customers you already have is a priority, come join the conversation.

📅 Tuesday 8th of September | 9am AEST 🎟️ Free to attend 👉 https://hubs.li/Q04wQkQB0

06/09/2026

The first order matters. The second could matter even more.

Tomorrow, Tia Kelly joins The Hospitality Growth Sessions to explore how hospitality businesses can turn today's customers into tomorrow's revenue.

Tia will look at practical ways operators can use customer data, direct ordering, rewards and targeted communication to encourage the behaviours that actually matter — whether that's another visit, a direct order, a higher spend or filling a quieter trading period.

The goal isn't to build the most complicated loyalty program.

It's to give the right customer a relevant reason to come back.

📅 Tomorrow | 9:00am AEST
🎟️ Free to attend
Register here 👉 https://hubs.li/Q04wQ15J0

Address

Wellington

Website

https://mobihq.com/

Alerts

Be the first to know and let us send you an email when MOBI HQ posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to MOBI HQ: