12/02/2026
Here's a classic Tait story from the late ’90s... 📻
In '98, a new portable hit the market: the Tait Orca. Compact, capable, and designed for a growing demand for smaller handheld radios. It stood out quickly, helped along by a bit of unconventional marketing.
During a dealer pitch, someone challenged our Sales Manager to prove how rugged the Tait Orca really was. So he threw it on the floor. 💥
The Orca hit hard, bent its aerial, but kept working as normal. The competitor’s radio didn’t survive the same test, with a broken antenna, a cracked case, and a shattered screen. That moment helped cement the Orca's place in the Tait family, and it went on to shape an entire line of portable radios.
Our radios were , long before we gave it a name. 💪