Luminova Design

Luminova Design Offering brand consultancy, styling and design.

Luminova's mission is to merge together your deeply held visions with thoughtful, intentional design to form the brand blueprint that will enhance your customer perceptions across print and digital media.

This new logo design was a co-creation alongside Leela Black 🏔 Business Resonance Mentor. She came to me with suggestion...
14/09/2026

This new logo design was a co-creation alongside Leela Black 🏔 Business Resonance Mentor. She came to me with suggestions on what held meaning for her… deer antlers, rosehip, pomegranite, doves… this formed the weave… the sword of truth came through as another addition and voila! A beautiful motif that holds meaning for her and her sacred work in business.

If you have ever desired a logo design that truly represents who you are reach out for more details. ✨✨✨

My first shoot of the year.And, unexpectedly, my first real shoot since closing Mystic Muse at the beginning of 2025. It...
14/09/2026

My first shoot of the year.
And, unexpectedly, my first real shoot since closing Mystic Muse at the beginning of 2025.
It felt good to pick up the lens again.
Leela was visiting Auckland — a rebirth guide and mentor who supports women to find their voice and calling after being initiated through grief.
I tuned into her before we met and suggested the Parnell Rose Gardens.
When we arrived, I had that immediate feeling:
Yes. This is it.
The garden was not in its obvious season of glory given it was the midst of winter.
Rose bushes stripped almost bare.
Buds beginning to form.
Thorns exposed.
And somehow, it felt more beautiful for it.
It held the exact tension I could feel in Leela’s work:
the strange landscape between what has died and what is still emerging.
The rose doesn’t only represent beauty.
It also knows about pruning.
It knows about seasons.
It knows about being cut back to almost nothing.
It knows how to hold thorns and tenderness in the same body.
And then, quietly, amongst all that evidence of dormancy and death —
there was new life.
Small buds.
Colour returning.
A promise that had never actually left.
It made me think about what grief does to us.
There are seasons when we cannot see what is still alive within us.
The identity we knew dies.
The future we imagined disappears.
The voice we once used may become impossible to access.
And yet something deeper is often gathering beneath the surface.
Not a return to who we were.
A becoming of someone we couldn’t have known before.

Continued in comments…

KATOA BOTANICALS BY HAIR & MAKEUP ARTIST PENELOPE RYAN – LONDON, UKThe brain-child of Kiwi-born, London-based hair and m...
20/08/2026

KATOA BOTANICALS BY HAIR & MAKEUP ARTIST PENELOPE RYAN – LONDON, UK

The brain-child of Kiwi-born, London-based hair and makeup artist Penelope Ryan. Katoa Botanicals is a truly circular skincare brand. Patent plant cell and bio-ferment technologies delivering targeted results with minimal impact on the environment. Biodegradable cosmetic tubs and formulations rooted in sustainable biochemistry.

Katoa Botanicals skincare harnesses the intelligence of plants to support skin health at a cellular level. Each formulation is a synergy of carefully selected advanced botanical actives, designed to awaken the skin’s natural glow, support the microbiome, and enhance overall vitality.

I recently had the privilege of photographing this beautiful human while she was in back in NZ who has not only been a client of Luminova but who has also been a very dear friend since we were 14! I have been using her skincare for years now and my skin has never looked so good. In fact it’s the best it has ever been. The first oil based product I’ve been able to use without breaking out all thanks to her special formulations.

Support small business and try this wonder product for yourself.

Follow Katoa Botanicals
www.katoabotanicals.com

I adore Pisces season and spending as much time in nature and near the ocean as possible. The end of summer in the south...
25/02/2024

I adore Pisces season and spending as much time in nature and near the ocean as possible. The end of summer in the southern hemisphere, the end of the zodiac cycle and coming into the end of the financial year. A time to reflect, to pause, to exhale. I’m so proud and grateful to all the amazing people I get to meet through my business. I love nurturing people’s dreams and visions, helping to incubate what they hold dear to their heart before launching into the world. So much of what I do feels hidden for quite some time until it’s not. Like coming out of a cave into the sunlight to greet the dawn of the day. So much happens in this gestational period of building brands and websites. Growing the roots deep into the earth to allow for healthy branches to grow up into the light. ✨✨✨

21/02/2024

Rebrand for Logo, branding, strategy, art direction, website. Founder Keith Kerr has been in the financial services industry for 35 years supporting kiwis with home loans, insurance, KiwiSaver and wealth creation. Great to see this come to life. 🤍 If you’re brand is in need of a makeover to enhance your positioning in your market get in touch today!

Website Design, Branding, Logo Design and Photography for Sustainable You Wellness.​​​​​​​​​​​​​​​​​​Lauren James is a s...
11/10/2023

Website Design, Branding, Logo Design and Photography for Sustainable You Wellness.​​​​​​​​​​​​​​​​​​Lauren James is a senior leader in sustainability in the corporate world, a yoga teacher and heart centred performance / divine feminine coach. She works with driven people to achieve their goals in a way that results in less push and stress, better results and in a sustainable way without burning out in the process.

She is true testament to the fact you can hold down a full time job and have a magical side hustle. Currently training to be a Cranio-sacral therapist to add to her repertoire of life skills.
She is one powerhouse of a human being.

www.sustainableyouwellness.co.nz

Archetypes originated from Swiss psychiatrist Carl Jung, who said that in all of the stories ever told by man, there are...
10/10/2023

Archetypes originated from Swiss psychiatrist Carl Jung, who said that in all of the stories ever told by man, there are a number of familiar journeys or characters that are archetypal.​​​​​​​​​​​​​​​​​​Psychological archetypes are therefore universal concepts that are embedded in humanity’s conscious and their subconscious thought. They can stimulate us emotionally and psychologically.

Branding is how people feel about you, your products and services at a gut level. Since brands are like people, we can explore them in the same way we explore ourselves, and develop unique insights and approaches to brand positioning and strategy.

Archetypal branding allows you to research and uncover who you are at a deep level, and anchor your brand behaviour to the beliefs that are already embedded within humanity’s perception of that archetype. The more you can align your brand with the archetype and its related behaviour, the more trustworthy and cohesive your brand has the potential to become.

Internally, by understanding and using your archetype as a guiding framework for your brand, strategies and decisions will come more naturally, communication will be easier, and valuable ideas and energy will flow.

✨✨ For the full article check out link in my bio. ✨✨

CLIENT FEEDBACK - 1:1 CONCEPTION SESSIONS​​​​​​​​​​​​​​​​​​“I found the four sessions very valuable particularly in thos...
10/10/2023

CLIENT FEEDBACK - 1:1 CONCEPTION SESSIONS​​​​​​​​​​​​​​​​​​“I found the four sessions very valuable particularly in those first two sessions to download so thank you for holding the space. It enabled me to sift through the dross and allow the gems to come to light.”
– D. GILLESPIE

“Loving my creative process through your offering - so highly recommend. And I'm also really grateful to get to know something of who you are and let more creatives find this space for their souls work to emerge.”
– A. FORTES

These sessions are like creating from a blank canvas. We imagine possibilities, we co-create, we explore what might be hidden desiring to be seen.

They are transformative sessions that can assist with getting clarity on your offerings and support you with stepping into even more of your potential. I have to say I have found these sessions quite profound in many ways in terms of what unfolds for people.

Sew the seeds of creation in my 1:1 ideation incubator supporting your vision and the emergence of something new.

✨ I'm also excited to mention that I will heading away tomorrow to do a training in Shamanic Soul Coaching and can't wait to weave in new tools when working with clients in this pre-design phase. ✨

I think Friday is my most favourite day of the week. Not because I have some crazy cool social life (far from it these d...
29/09/2023

I think Friday is my most favourite day of the week. Not because I have some crazy cool social life (far from it these days being a Mum of a 21 month year old) but I find that at the end of the typical working week people are generally in a good mood looking forward to the weekend. There is a sense of satisfaction and upliftment in the air and it feels like a big exhale after a lot of activity.​​​​​​​​​​​​​​​​​​

Rounding off the end of the month has seen an influx of enquiries and new jobs get approved. I have got the go ahead to do a website for wedding photographer, a website, premium branding package, conceptual imagery and photoshoot for an alchemist of the soul who I've been working with in my Conception Container the past 2 months.

I've also been in discussions with one of my financial adviser clients about their new website, drafted up a concept for their homepage implementing the new branding I've done for them and designed up some very cool email signatures (yes that can be a thing), completed an EDM for my interior design client, some digital ads for a property management company, received a referral to support someone wishing to build a brand around his group work for men, organised a branding photoshoot for next week and been in discussions with a new client wishing to do an intimate brand shoot in a bathtub covered in flowers!

Projects are always varied and I love that. No week is ever the same around here that's for sure!

So I'm heading into a very busy time here at Luminova and feeling happy about that after a much more quieter than normal Winter and reminding myself how business has its seasons and cycles too.

Happy Friday everyone 🍸🍸

Photo

🥰🥰🥰 CLIENT LOVE⁣I'm so grateful for the clients who approach me to support them with their entrepreneurial ideas and vis...
29/09/2023

🥰🥰🥰 CLIENT LOVE⁣
I'm so grateful for the clients who approach me to support them with their entrepreneurial ideas and visions. I can honestly say that I love what I do. I love helping the soulpreneurs, the small businesses, the corporate clients, I genuinely love the wide variety of projects I get to work on, the different problems to solve.

From branding concepts for financial services businesses to sacred alchemists of the soul. I'm not bothered by what your business is, what you do, whether you are male or female, to me I love supporting PEOPLE who have great ideas and passion to keep walking a path that allows them to fulfil their purpose and that brings them joy, freedom and ultimately happiness and in return that fulfils me.

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Auckland

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+64273999866

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