The Soul Creative

The Soul Creative ☆ Graphic Design | Branding | Illustration for passionate business owners

It’s a good day for some Pinterest inspo. A reminder we have always got it. 🌻
10/06/2026

It’s a good day for some Pinterest inspo. A reminder we have always got it. 🌻

A few google reviews, thank you so much to everyone I have worked with and continue to work with, I appreciate you truly...
10/06/2026

A few google reviews, thank you so much to everyone I have worked with and continue to work with, I appreciate you truly 💛🌺

A drawing I made for someone special in my life. The yin and the yang, the sun and the moon, night and day, Scorpio and ...
09/06/2026

A drawing I made for someone special in my life. The yin and the yang, the sun and the moon, night and day, Scorpio and Pisces, wrapped with a snake which we both love.

I managed to spill my tea on this one and smudge it a bit and photo two is me trying to capture this in sunlight on my phone. Perfectly imperfect.

I haven’t shared much on here lately so just a little creative share while I work on various design projects in the background.

Nature will forever inspire me and fill my cup.
☯️

A logo is not “just a logo” ✨Behind every brand identity is:– strategy– psychology– communication– refinement– technical...
19/05/2026

A logo is not “just a logo” ✨

Behind every brand identity is:
– strategy
– psychology
– communication
– refinement
– technical setup
– years of creative practice
– and a whole lot of thoughtful decision making

Good branding should do more than look nice. It should communicate trust, alignment, professionalism, emotion, and clarity, often before a single word is spoken.

The goal isn’t just to make something pretty. The goal is to create something intentional and lasting 🌿

Investing in branding well from the beginning can save businesses from needing to constantly rebrand or redesign. This can be a natural progression down the track when a brand is evolves but shouldn’t need an immediate fix.

Your brand is an experience. Not just a logo.

A post with no logo just feeling.


BrandIdentity SmallBusinessBrandinig

Couch position on from my fave cafe Sometimes I find social media such a weird space. It can be hard to know what’s righ...
03/05/2026

Couch position on from my fave cafe

Sometimes I find social media such a weird space. It can be hard to know what’s right to post and there is so much energy involved in sharing on this space so that you are seen, to get the work that you need as an artist and creator.

I’ve been spending a lot more time over at .stillness_ as my other passion, sharing my love for this guided meditation practice however I will ALWAYS love design. I am forever inspired by incredible aesthetics, by colour and always positive vibe associated with the outdoors and sunshine.

Here’s to feeling joy and inspiration when it flows and to creating a beautiful life, for me a big part of that is the visual and aesthetic life we see and create.

I also hope by spreading joy my son will feel that and find joy in the moments of sunshine like I do.

🤙🏻🌞🙏🏻📿

A fun, playful DJ logo for This started off as a more fluid ecstatic dance kind of feel with gradients and flow and we ...
30/04/2026

A fun, playful DJ logo for This started off as a more fluid ecstatic dance kind of feel with gradients and flow and we simplified and pulled it back to block colour using the colours of his existing logo to keep on brand.

A more creative fun version of the man himself for use on social media or a T-Shirt and a text only version for promotion⚡️

Happy Friday to all, hope you continue to feel inspired 💖

Loved working on this one 🧡Branding for Jamie, a Mount Maunganui-based Pilates instructor, built around the idea of move...
20/04/2026

Loved working on this one 🧡
Branding for Jamie, a Mount Maunganui-based Pilates instructor, built around the idea of movement that feels good. The brief had a strong focus on creating an identity that is warm and welcoming, while still feeling considered and high quality.

Accessible for beginners, but still holding enough strength and structure for more experienced clients too. You can see that balance come through in the outcome; the bold serif type brings a sense of strength and confidence, while the softer details and spacing keep it feeling approachable and calm.

The “move to feel good” line really anchors everything, and the sun mark adds a subtle nod to those Mount sunrise sessions without being overly literal.

We based the colour palette off my Electric Summer Palette from my free colour guide (in my highlights). Brights with pastels, minimal and warm, with that hit of orange to bring in energy, fun and a bit of personality.

If you’re a small business looking to bring your brand to life in a thoughtful, intentional way, my DMs are open, spots available in July 🤍

SO interesting what ChatGPT came up with when I asked it to illustrate a caricature of me in my job… apparently a lot of...
02/03/2026

SO interesting what ChatGPT came up with when I asked it to illustrate a caricature of me in my job… apparently a lot of strategy and a lot of notes. 🤣 One thing I know for sure is my brain does tick that way. I need my notes to stay organised and strategy is very much a part of design work and even in Yoga Nidra preparation. I like the sunny vibes of this image (hidden behind all the notes 🙈)

Escape to the tropics with me 🌴 This digital illustration was inspired by a trip to Mount Maunganui and a conversation a...
02/03/2026

Escape to the tropics with me 🌴 This digital illustration was inspired by a trip to Mount Maunganui and a conversation around the tropics and where my soul lies.

With sun god Ra 🌞

Spot the cheeky fin 🦈🐬

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