Andrew Ferdinando - ferdy.io

21/04/2026

Hi all, I have some news… 🎉

After many months of design, dev and testing, today I’m launching my new product, Ferdy, a tool that automates the creation and publishing of your repeatable social posts.

As a marketing advisor I noticed that many of the Meta posts my clients would create each month were formulaic - they followed a pattern.

So I built Ferdy to automate the process: create > approve > schedule > publish.

Ferdy isn’t for everyone. It won’t create viral Tiktoks or write thought leadership posts.

However, if you have categories of posts which are repeatable and predictable then it will put those on autopilot and save you a ton of time.

1 hr one-off setup, 15 mins/month to approve posts. ⏱️

It’s perfect for product-focused brands: hospitality, venues, food & beverage, e-commerce, tourism etc.

It handles the steady, consistent posting so you can focus on the creative stuff. 🎯

Below is a sneak peak or link in comments to watch the full demo.

29/03/2026

Hi All, I've been quiet on FB for a while as I've been busy building a product which will be launching very soon.

Ferdy is a brand new tool which automates the creation and publishing of repeatable social media posts.

Over years of marketing advisory I noticed that often 80%-ish of social posts are repeatable and predictable.

I developed Ferdy to automate social content that follows a pattern, saving marketers a heap of time.

It's perfect for product focused brands like e-comm, hospo and food & beverage.

I've onboarded my first few customers and will be officially taking on new brands very soon.

Have a sneak peak at www.ferdy.io

30/04/2024

Hi Everyone, we have a free online workshop on May 9th called The Organised Marketer.

It's designed to help marketers and business owners put structure into their businesses.

The Details:

🗓️ May 9th at 12pm.
💲 Absolutely Free.

Keen to add a solid structure to your marketing approach?

👉 Click below to secure your spot.

https://calendly.com/strathub/the-organised-marketer/2024-05-09T12:00:00+12:00?preview_source=et_card&month=2024-05&date=2024-05-09

26/04/2024

Hi All, Andrew here. Just wanted to tell you that Insightful is no longer. We are now StratHub. For more information, contact [email protected] or www.getstrathub.com Thanks.

StratHub helps marketers activate their strategies and streamline their planning, all in one place

01/08/2022

Kind words from recent Social Media Academy grad, Sophie Duncan ... who found the live-learning, cohort-based Academy not only provided the framework for a best-practice social strategy but also helped her develop personally.

🙏 Thanks, Sophie - it was our pleasure having you on the programme.

Why not follow in Sophie's footsteps? ... next Intake starts 18 Oct.

27/07/2022

Our Tool of the Month for July is app: https://testimonial.to/

Terrific new product to capture and publish customer reviews or testimonials in one easy solution.

Reviews are so important in the purchase journey - but can be a pain to collect - especially video which is the most powerful social proof.

We reviewed testimonial.to in our recent Insights Webinar: https://getinsightful.co/testimonials-tool

20/07/2022

Human or machine? My best welsh accent or AI? 😎 🏴󠁧󠁢󠁷󠁬󠁳󠁿

We reckon Speechelo is pretty good and a very easy-to-use option for anyone looking for a voiceover alternative for their sales, training or educational videos ...

https://speechelo.com/

14/07/2022

If the first time you don't succeed ... then try, try and try again!!

Shot thousands of videos over the years promoting our lil business ... and it's always been a giggle - and far from perfect! 🤣