30/03/2026
Recently, I wanted to book driving lessons, and I have a specific company in mind that I am keen to work with. But its website does not allow me to book lessons!
I spent about half an hour figuring out how to book the lesson. In the end, I visited their competitor's website and easily booked the lesson there.
The website was confusing, so they lost me as a customer. As someone who needs a lot of driving lessons, that’s quite a bit of revenue now going to their competitor 😅 .