10/08/2026
As part of my Media Design and Development course at Open Polytechnic, I created a website concept for a family-owned local café in New Zealand.
Here are some important steps I followed before developing the website:
1. Understanding the business
The café focuses on organic, locally sourced food, sustainability, and well-being. It also celebrates New Zealand’s bicultural identity by incorporating Māori flavours into its menu.
2. Identifying the target audience
The main audience is women aged 18–39 and their families who value healthy food, well-being, sustainability, and New Zealand and Māori cuisine.
3. Defining the design theme
The design uses natural colours, plenty of white space, simple typography, and Māori-inspired elements to reflect the café’s connection to nature, sustainability, and local culture.
4. Legal and ethical considerations
When incorporating Māori cultural elements, it’s important to approach them respectfully, involve Māori representatives where appropriate, and obtain permission to use culturally significant designs.
Do you need a website?
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