17/06/2026
The biggest branding project I’ve ever done. And honestly, I had no idea what I was getting into!
It’s been a year since I’ve joined the wonderful team at Something Something and I couldn’t be happier with my impact so far. Rebranding the whole company has been my main occupation for the past twelve months. From research to the first directions, to designing about 100 options using many different sans serifs and even more handwritten variations. Swipe to the end to see some of these early iterations!
A logo is just the start; I knew that in theory, but never truly felt it until now. Over 1000 scribbles later, I had built a strong set of illustrations to accompany our brand. These were then used to freshen up our internal documents, website (thanks Martin Crandon), door stickers, pitching decks (thanks Alex Forsey), and so much more.
Excited to maintain and grow the brand whilst we expand the business 🫶