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A design can tell you much about the designer - but you may also have to think like one. Is it colourful? Is it regular?...
29/05/2025

A design can tell you much about the designer - but you may also have to think like one.

Is it colourful? Is it regular? Is it simple? Is it orderly? Does it look very simple yet grand? Is it bright? Does it sit pretty with only a few colors?

If you notice a pattern across multiple artworks, it's mostly about the design, not their clients.

And oh, the designer's pattern will eventually gather his kind of clients.

We are all just attracted to who we are.

A creative work is liable to elicit one of many reactions on the bad-good spectrum of subjective judgments. You could be...
12/05/2025

A creative work is liable to elicit one of many reactions on the bad-good spectrum of subjective judgments. You could be the client, or even a designer, but it doesn't matter, you are going to judge a creative work.

And oh, it is even worse when the artwork in question is your brain child, because your judgement of it will be twice as harsh, - except you're being complacent, - and probably multiple times over.

Sometimes, the designer has an innate self-destruct mechanism that helps him criticise himself until he is worn out and never bothers to push out his work for others to see. You can call it the imposter syndrome. But it is worse. Because it says to you, "oh, that's terrible. You are way better than this. This is too amateurish. Now see how you can make it better."

Except that you can't "make it better." You can't "make it pop."

Many times, it is the deadline that snaps you out of the vast nothingness of that self-criticism. You have to deliver the job anyways. And sometimes, the client says wow.

It is therefore important, that when you see an artwork, remember that this was at some point an empty canvas. The designer calls into action his imaginative strength to interprete his clients' imaginations, and mirrors both against trends, aesthetics, delivery and the entire constituents that define expected results.

So layer by layer, pixel by pixel, the designer establishes a workable marriage between intent and result - while trying to remain sane 😄 - because sometimes, you can lose your mind🤣

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All slides are designed by - just a man who wakes up day to

When it comes to marketing design, the art director or designer assumes the office of a superhero of some sort - with a ...
05/05/2025

When it comes to marketing design, the art director or designer assumes the office of a superhero of some sort - with a cape twice the length of a regular hero. Interesting, because the designer must save himself as he saves his client. His marketing his double-layered, he must sell his client, while equally selling himself to his client, and potential clients.

So maybe, as a brand designer, it is honorable to live to impress others - a life from which everyone else proudly runs away. Nobody wants to impress others for a living. But that's the literal destiny of a creative.

Working with FlashChange for about 2 years now, we have evolved with the brand, the needs sometimes change, even the methods, but the goal stays strong, we are communicating speed and reliability, we are identifying with the target audience, we are giving users something to believe in - that you can trade half-asleep, yet be sure that nothing will go against you.

And that is what we have achieved so far. Every creative work forms an important part of a bigger goal.

But here’s the real sauce: consistency without repetition. Look at the series. Each flyer had its own flavor, but they were part of a clear visual family - unified colors, typography, and layout logic. That’s brand identity at work. We ensured every asset could stand alone or stack together in a carousel, story, or billboard. That level of cohesion makes the brand unforgettable - whether you see it once or ten times.

So what’s the lesson?

A brand designer isn’t just a creator, they’re a strategist, a translator, a vibe curator. To do it right, you don’t just ask “what looks good?” Rather, you ask “what feels true?” "what connects?" That’s how you design content that doesn’t just fill a feed but also fuels a movement.

And for ? The movement is already flashing forward.

and by .media
27/03/2023

and by .media

You saw it here first. Been planning this for months. And finally got the courage to fight procrastination by putting th...
03/02/2023

You saw it here first. Been planning this for months. And finally got the courage to fight procrastination by putting this out here. Something fun. Something cool. Something relatable. Scripted realities and a lot of behind the scenes. and

Designing for has been quite the sweet ride. Check em out to sell your gift cards at sweet rates.
03/02/2023

Designing for has been quite the sweet ride. Check em out to sell your gift cards at sweet rates.

and by .media
09/08/2022

and by .media

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