01/03/2026
I saw the first electrical flyer on someone’s status and decided to remake it; not to copy, but to improve the communication.
Here’s what I noticed and corrected 👇🏾
❌ Issues in the First Design:
1️⃣ Visual Clutter :
Too many elements competing for attention — background wires, technician image, icons, text blocks.
There was no clear visual hierarchy. The eye didn’t know where to land first.
2️⃣ Weak Typography Structure
Multiple font styles fighting each other
Uneven spacing
Poor alignment
It reduced readability and made the brand look less premium.
3️⃣ Inconsistent Layout Flow Services on the left, contact on the right, icons everywhere — but no structured grid system.
Design without structure = confusion.
4️⃣ Overloaded Contact Section Too many phone numbers + social handles placed without priority.
Important info wasn’t prioritized properly.
5️⃣ Branding Gaps The social media handles didn’t match the brand name — that’s a trust issue.
Brand consistency is everything.
✅ What I Improved with the Second Design:
✔️ Clear Hierarchy
Strong headline → Supporting text → Services → Why Choose Us → CTA
Now the eye flows naturally.
✔️ Cleaner Layout System
Balanced spacing, defined sections, stronger contrast between background and content.
✔️ Typography Discipline
Limited fonts. Clear weight variation. Improved legibility.
✔️ Better Emotional Connection
Used a confident, smiling technician with cleaner background.
Less noise. More focus.
✔️ Brand Communication Check
I used “Lorem Ipsum” temporarily for Instagram & Facebook because the handles didn’t match the brand name.
Instead of assuming, I reached out to the brand owner, explained the inconsistency, and he appreciated the feedback and plans to work on the handles.
See?
That’s design beyond visuals.
That’s brand thinking.
Good design is not about making things look “fine.”
It’s about solving communication problems.
This is what I mean when I say I don’t just design, I strategize. 🎯
Work with me on your next project, I bring brand thinking, strategies and visuals to help brands communicate and sell better 👌.
