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Fountains Dims Konsults building sales and profitability, Suit 18, King Plaza, Elele R/about, Port Harcourt (2026)

26/01/2017

Businessplans are critical to the success of any new venture. I believe that entrepreneurs should dedicatetime to create them, regardless if you’re searching for investors. Business plans serve as the framework for your company and provide benchmarks to see if you’re reaching your goals. In my experience, they are key to helping you think through yourbusiness and keep you on track.What I’ve learned as an entrepreneur and investor is that it’s important to outline your business plan carefully. Consider all the variables so you don’t rush into anything and test your assumptions.You should take some time to work with mentors, business partners, and colleagues on your plan. Ask them to look for holes so you can adjust accordingly. Seeking input is agreat way to get an objective view, so don’t forget this step; it’s way too important.As with most things in the business world, the size and scope of your business plan depend on your specific goals. If you’re drafting it for investors, you should make the plan more detailed. Be sure to keep in mind that potential investors might not be as familiar with your industry so you have to clearlyexplain your concept and where it fits in.If you’re just developing the plan for you and/or business partners, it doesn’t have to be as detailed, but you should still outline your goals and how you want to reach them.Likewise, if your product or service is not overly complex, your plan doesn’t have to be very lengthy. For example, a business plan for a hair salon is not going to look anything like a plan for a biotech research company.Need some help creating the right business plan for your company? Take a look at the Small Business
Although the exact structure of business plans vary, my personal requirements for plans that I create and plans that I review for potential investments include the following 10 components:*.Mission statement and/or vision statement so you articulate what you’re trying to create;*.Description of your company and product orservice;*.Description of how your product or service is different;*.Market analysis that discusses the market you’re trying to enter, competitors, where you fit, and what type of market share you believe you can secure;*.Description of your management team, including the experienceof key team members and previous successes;*.How you plan to market the product or service;*.Analysis of your company’s strengths, weaknesses, opportunities, and threat, which will show that you’re realistic and have considered opportunities and challenges;*.Develop a cash flow statement so you understand what your needs are now and will be in the future (a cash flow statement also can help you consider how cash flow could impact growth);*.Revenue projections; and*.Summary/conclusion that wraps everything together (this also could be an executive summary at the beginning of the plan).Remember, these are just my minimum components for reviewing a business plan, but they should give you a good guide.

06/01/2017

17 Free Marketing Ideas to Boost Your Business

Always have business cards handy. Don’t walk out the door without your business cards – you never know when you’ll bump into someone who could use your help… or who you’ll hit it off with!
Attend free events. Check out any local opportunities to meet new people. Search for groups that discuss topics of interest to you, weekly networking events, book clubs, etc. Any chance to meet interesting people in your field (and even outside of it) and again, hand out your business cards is a good thing.
Volunteer. No matter how little time you think you have, there’s always time to give. Believe it! Offering to share your knowledge, products or services with others that need or crave it is an opportunity to grow – as a person and a business. That’s called PR.
Become a public speaking warrior. You have a room full of people that have to listen to what you’re saying.
Utilize your print collateral. If you’re already handing out products to your customers, make good use of the space. Include your website and social URLs, QR codes or promo details on menus, coasters, stickers, pens, etc.
Transform your waiting area. If you have a dedicated area for waiting clients or customers, make their wait more productive. Set up a laptop – opened up to your page, blog or Yelp profile – to encourage social engagement.
Brand yourself. Wear your company on your sleeve… literally! Get your team custom shirts or windbreakers embroidered with your company name and logo, tastefully of course. You just employed walking billboards.
Offer a complimentary meeting. Can you afford to spend 20 minutes for a phone or in-person meeting with a potential lead? If someone doesn’t feel obligated by their first phone call or visit, they’re more likely to call you and enlist your services in the future.
Claim your online listings. This is a quick and easy way to solidify your online presence. Just by claiming your business on review sites and Google Places, for example, you’re letting people know where you’re located and that, yes, you’re actually a real business.
Optimize your website. SEO is a very powerful element of your online marketing strategy. If you want to attract more quality leads to your website and build a strong, prosperous, interesting presence, this should be high on your priority list.
Start a blog. And don’t just start one – stay committed for at least 12 months so to give yourself a chance to see results. This is a long-term activity that deserves attention and dedication. Invite readers to comment on your posts, and reach out to fellow bloggers to contribute to your blog in the form of guest posts. This will benefit them and also provide your blog with more substance and diversity.
Comment on others’ blogs. Get your name out there even more by offering to guest post on others’ blogs. You can reach out by email, website forms or phone and just ask. Make sure you already have a couple topics in mind, and that you’ve done your homework, beforehand. You want to offer their blog substance and value, so choose a topic that would blend nicely with the rest of their content.
Join a forum. Find a local forum community that relates to your brand or business. This is a great and free way to market yourself as a thought leader and expert in your field, as well as to connect with others who may be able to help your business grow.
Write and submit press releases. What’s going on internally at your company that would benefit the public? Think: new products and services, volunteerism, charitable donations, local events, etc. You can transform internal news into external publicity by getting your press releases published and distributed online.
Develop a presence on social media networks. Get your brand on Facebook, Pinterest and/or Twitter – and stay up-to-date on new trends and changes. This is a free marketing opportunity that you need to consider, because it’s a fantastic way to tap into the largest source of new customers.
Publish videos. Do you have something to say? Surely you do – whether it’s about what’s happening at your company, in your industry, in the news or you’re answering commonly asked questions. This is another great way to present yourself (and your brand) as a valuable resource to the community. If you have a smartphone, you can shoot short, simple videos that cover a specific topic of interest.
Cold call. Yes, we know, nobody likes cold calling (at least most people don’t look forward to it). Suck it up! No amount of marketing will replace sales, so if you’re serious about building your business, this is not a piece of marketing advice to take lightly.

06/01/2017

The difference between winning and losing is most often not quitting

06/01/2017

17 Free Marketing Ideas to Boost Your Business

Always have business cards handy. Don’t walk out the door without your business cards – you never know when you’ll bump into someone who could use your help… or who you’ll hit it off with!
Attend free events. Check out any local opportunities to meet new people. Search for groups that discuss topics of interest to you, weekly networking events, book clubs, etc. Any chance to meet interesting people in your field (and even outside of it) and again, hand out your business cards is a good thing.
Volunteer. No matter how little time you think you have, there’s always time to give. Believe it! Offering to share your knowledge, products or services with others that need or crave it is an opportunity to grow – as a person and a business. That’s called PR.
Become a public speaking warrior. You have a room full of people that have to listen to what you’re saying.
Utilize your print collateral. If you’re already handing out products to your customers, make good use of the space. Include your website and social URLs, QR codes or promo details on menus, coasters, stickers, pens, etc.
Transform your waiting area. If you have a dedicated area for waiting clients or customers, make their wait more productive. Set up a laptop – opened up to your page, blog or Yelp profile – to encourage social engagement.
Brand yourself. Wear your company on your sleeve… literally! Get your team custom shirts or windbreakers embroidered with your company name and logo, tastefully of course. You just employed walking billboards.
Offer a complimentary meeting. Can you afford to spend 20 minutes for a phone or in-person meeting with a potential lead? If someone doesn’t feel obligated by their first phone call or visit, they’re more likely to call you and enlist your services in the future.
Claim your online listings. This is a quick and easy way to solidify your online presence. Just by claiming your business on review sites and Google Places, for example, you’re letting people know where you’re located and that, yes, you’re actually a real business.
Optimize your website. SEO is a very powerful element of your online marketing strategy. If you want to attract more quality leads to your website and build a strong, prosperous, interesting presence, this should be high on your priority list.
Start a blog. And don’t just start one – stay committed for at least 12 months so to give yourself a chance to see results. This is a long-term activity that deserves attention and dedication. Invite readers to comment on your posts, and reach out to fellow bloggers to contribute to your blog in the form of guest posts. This will benefit them and also provide your blog with more substance and diversity.
Comment on others’ blogs. Get your name out there even more by offering to guest post on others’ blogs. You can reach out by email, website forms or phone and just ask. Make sure you already have a couple topics in mind, and that you’ve done your homework, beforehand. You want to offer their blog substance and value, so choose a topic that would blend nicely with the rest of their content.
Join a forum. Find a local forum community that relates to your brand or business. This is a great and free way to market yourself as a thought leader and expert in your field, as well as to connect with others who may be able to help your business grow.
Write and submit press releases. What’s going on internally at your company that would benefit the public? Think: new products and services, volunteerism, charitable donations, local events, etc. You can transform internal news into external publicity by getting your press releases published and distributed online.
Develop a presence on social media networks. Get your brand on Facebook, Pinterest and/or Twitter – and stay up-to-date on new trends and changes. This is a free marketing opportunity that you need to consider, because it’s a fantastic way to tap into the largest source of new customers.
Publish videos. Do you have something to say? Surely you do – whether it’s about what’s happening at your company, in your industry, in the news or you’re answering commonly asked questions. This is another great way to present yourself (and your brand) as a valuable resource to the community. If you have a smartphone, you can shoot short, simple videos that cover a specific topic of interest.
Cold call. Yes, we know, nobody likes cold calling (at least most people don’t look forward to it). Suck it up! No amount of marketing will replace sales, so if you’re serious about building your business, this is not a piece of marketing advice to take lightly.

06/06/2016

You’ll increase awareness

“More contact means more sharing of information, gossiping, exchanging, engaging – in short, more word of mouth.” – Gary Vaynerchuk

Sometimes your best customers might see your advertisements hundreds of times before they buy anything. A lot of people see an ad or online recommendation and, instead of buying straight away, remember the brand name for future reference.

Raising awareness plants your business’s brand, its product, and its benefits in the mind of your target audience. By raising awareness through marketing, you’ll build a huge audience of potential customers who know who you are, know what you can offer, and know exactly where to find you.

Don’t feel bad if your marketing campaigns don’t drive increased sales right away, as raising awareness is often just as important. Our course, Startup Attention, is a great resource for developing your own attention-generating engine that powers your business’s marketing.

06/06/2016

Marketing Is Helpful In Raising And Maintaining The Standard Of Living Of The Community:

Marketing is above all the giving of a standard of living to the community. Paul Mazur states, “Marketing is the delivery of standard of living”. Professor Malcolm McNair has further added that “Marketing is the creation and delivery of standard of living to the society”.

By making available the uninterrupted supply of goods and services to consumers at a reasonable price, marketing has played an important role in raising and maintaining living standards of the community. Community comprises of three classes of people i.e., rich, middle and poor. Everything which is used by these different classes of people is supplied by marketing.

In the modern times, with the emergence of latest marketing techniques even the poorer sections of society have attained a reasonable level of living standard. This is basically due to large scale production and lesser prices of commodities and services. Marketing has infact, revolutionised and modernised the living standard of people in modern times.

06/06/2016

Marketing Acts as a Source of New Ideas:

The concept of marketing is a dynamic concept. It has changed altogether with the passage of time. Such changes have far reaching effects on production and distribution. With the rapid change in tastes and preference of people, marketing has to come up with the same.

Marketing as an instrument of measurement, gives scope for understanding this new demand pattern and thereby produce and make available the goods accordingly.

06/06/2016

Marketing Acts as a Basis for Making Decisions:

A businessman is confronted with many problems in the form of what, how, when, how much and for whom to produce? In the past problems was less on account of local markets. There was a direct link between producer and consumer.

In modern times marketing has become a very complex and tedious task. Marketing has emerged as new specialised activity along with production.

As a result, producers are depending largely on the mechanism of marketing, to decide what to produce and sell. With the help of marketing techniques a producer can regulate his production accordingly.

06/06/2016

Marketing as a Source of Income and Revenue:

The performance of marketing function is all important, because it is the only way through which the concern could generate revenue or income and bring in profits. Buskirk has pointed out that, “Any activity connected with obtaining income is a marketing action. It is all too easy for the accountant, engineer, etc., to operate under the broad assumption that the Company will realise many dollars in total sales volume.

However, someone must actually go into the market place and obtain dollars from society in order to sustain the activities of the company, because without these funds the organisation will perish.”

Marketing does provide many opportunities to earn profits in the process of buying and selling the goods, by creating time, place and possession utilities. This income and profit are reinvested in the concern, thereby earning more profits in future. Marketing should be given the greatest importance, since the very survival of the firm depends on the effectiveness of the marketing function.

06/06/2016

Marketing Helps in Transfer, Exchange and Movement of Goods:

Marketing is very helpful in transfer, exchange and movement of goods. Goods and services are made available to customers through various intermediaries’ viz., wholesalers and retailers etc. Marketing is helpful to both producers and consumers.

To the former, it tells about the specific needs and preferences of consumers and to the latter about the products that manufacturers can offer. According to Prof. Haney Hansen “Marketing involves the design of the products acceptable to the consumers and the conduct of those activities which facilitate the transfer of ownership between seller and buyer.”

31/05/2016

Ten essential marketing tips for everyoneFollow these ten easy easy wins for aninstant marketing boost...1. Understand your customersGetting to know your customers is themost important stage of marketing process. The more accurate your information and knowledge, the more effective you will be at selling. Use all the information at your disposal to understand customer's behavior, demographics, and requirements. Thisinformation should steer your major business decisions and allow you to write a marketing plan.2. Observe the marketing environmentKnowing your customer is vital, but there may also be business opportunities which emerge as a result of changing global circumstances. For example, in recession budget brands such as camp sites or cheap food stores tend to flourish as people dial down their annual spending. Emerging technologies may make new products possible, and new legislation may shiftconsumers behaviors - a good example is the reduction in road tax for low polluting cars. Make sure you regularly 'scan' the external environment for opportunities (and threats).3. Design your product or servicearound the customerOnce you have a marketing plan in place, you need to make sure your product or service is tailored to your customers - from the packaging to the way it is promoted. Entrepreneurs often fall into the trap of making the product they want to sell, rather than designing and presenting things in the way the customer wants.4. Ensure you are smooth and efficientThe process of conducting your business is almost as important as the product itself - make sure deliveryis quick, returns are dealt with courteously, your staff greet customers with a smile and a cup of coffee. Surprise and delight your customers by going above and beyondthe call of duty for them. Word of mouth is a powerful selling tool and this is exactly the way to generate it.5. Design targeting advertising &customer communicationsPlacing a few ads just isn't enough to get noticed any more. Consumers are bombarded with hundreds of marketing messages every day of their lives and take less and less notice. You need to do something pretty special to stand out, so make sure your messages are clear and appeal to exactly the people you are trying to sell to. Use both emotional and rational arguments to demonstrate what you are selling and why they need it.6. Invest in your peopleYour staff are your most precious asset - look after them and give them the training they need to do their jobswell. From your receptionist to your salesmen, make sure they are motivated, have the tools they need and understand their role in the business plan. If everyone works together, your business will look after itself. 7. Make sure your shop front is immaculateGood presentation is a huge influencing tool, it generates trust, motivates your staff and makes customers comfortable with their decision. If your front of house is messy, what does that say about your warehouse or filing systems? Even if things are chaotic behind the scenes, never lower the standards of your customer facing areas8. Have a pricing strategyDon't just set a price based on production costs plus a margin. Pricing is a powerful tool to achieve your goals - decide what you are trying to achieve and what message you're giving out by setting your price at a certain level. High prices mean you're likely to sell less, but can give the impression of a premium product. Low prices can allow you to break into or dominate a particular market, although this may mean low profitability in the short term. Ensure pricing is part of a greater strategy, and include this in your marketing plan.9. Respond to complaints wellEvery complaint is an opportunity to turn around a dissatisfied customer - respond quickly and positively. Remember your brand is easily damaged, and the last thing you want is for people to be actively spreading bad stories about your business. A complaint that is dealt with well can often result in a loyal customer, they will have refreshed trust in your brand and the confidence to buy again knowing that if things do go wrong they will be sorted out quickly.10. Write a marketing planDevelop your strategy in the form of awritten marketing plan, as this will ensure all members of your business understand the company direction. The plan is a comprehensive and well researched document which covers allessential aspects of taking your products to the customer, including the points listed above. When developing the plan, ask yourself the following questions.*.Where are we now?*.Where do we want to be?*.What opportunities exist in the environment?*.How will we get there?*.Who will do what?*.How will we know we've arrived?

16/08/2013

Get Facebook Messenger on the App Store. See screenshots and ratings, and read customer reviews.

Fountains Dims Konsults building sales and profitability

26/01/2017

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