16/10/2023
One of the greatest Marketing campaigns ever 💀
In 2013, spooked with a social media campaign on Facebook and Twitter as they dressed up as rival brand, Coca Cola for Halloween and said “We wish you a scary Halloween!”
The creative ad generated a lot of buzz, capturing consumers’ attention and gaining millions of impressions.
But Coca Cola’s social team were quick to haunt them with an impressive reply: “Everybody wants to be a hero!”
Spooktacular marketing fun by both brands👻
🎃