25/08/2026
KFC has launched its new Tenders & Dips range with “Surrender to Tender,” a playful campaign built around unexpected sincerity.
The film features YouTube star Frank Watkinson performing a stripped-back cover of Linger by The Cranberries, with no chicken appearing until the final shot. The contrast between an emotional ballad and a fast-food launch is what makes the campaign work.
Created by Mother for , the campaign shows how KFC's refreshed brand identity goes beyond visuals. It gives the brand a new tone of voice that feels softer, stranger, and more playful.