22/07/2026
Most startup businesses don't die from bad products.
They die from a churn event they never saw coming.
The VC growth model assumes you'll recover CAC over 24-36 months of revenue. Reasonable bet, until the customer leaves in month four and you're left holding a net loss on every dollar they ever paid you.
The market is volatile. Expecting years of uninterrupted loyalty from a customer you acquired six months ago isn't a strategy. It's a gamble dressed up in a financial model.
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