05/24/2022
Most people confuse the term Digital Marketing with Growth Marketing. These are two different terminologies. Let me explain.
Digital marketing is a set of marketing tactics that are applied digitally. From SEO to email marketing to PPC and digital advertising is considered digital marketing.
Growth marketing is a marketing methodology that places a high value on goal-setting, data analysis, and testing & experimentation. Growth marketing often uses a number of digital marketing techniques, but its primary goal is to deliver measurable growth for your company.
Basically, if it's a marketing effort, and you implement it on a digital platform, it's digital marketing. What digital marketing doesn't have is a methodology, or a mindset behind the tactics, that guides how you implement each of these marketing tools to deliver success to your business.
Growth marketing has the methodology that digital marketing lacks. Growth marketing is a way of marketing, rather than a set of tactics. It's an approach to marketing that's designed to strategically grow your company according to a specific set of goals. Your growth goals might be:
1. Revenue centered β you want to achieve a certain revenue number by the end of the quarter or year.
2. Industry centered β you want to grow your company's presence in a certain industry or market.
3 Company centered β you want to grow your company or your dealer network to a certain size in the next quarter or year.
Digital Marketing vs. Growth Marketing: Which Delivers the Greatest ROI?
While ROI is entirely dependent on how your company implements and optimizes marketing strategies, growth marketing will deliver the greatest ROI.
Growth marketing forces your company to set clear, specific goals that you can measure constantly. Growth Marketing Uses Digital Marketing Tactics to Reach Your Goals. Growth marketing is the map you use to plan your route, and digital marketing is the vehicle that gets you to your destination.